How long-time print service providers differentiate their businesses.
Marketing 101 instructors contend that companies need a unique selling proposition (USP)to set their businesses apart from competitors. When the term “unique selling proposition ”was coined in the 1940s, most business was conducted locally. So, it was easy for a printing company to define how it was different from other print service providers (PSPs) in the region.
Now, defining a USP is not so easy because a quick internet search reveals dozens of companies that offer similar products and …