Yesway Selects GSP for Retail Marketing Expertise at 408 Stores

GSP has been selected by Yesway, one of the fastest-growing convenience store chains in the country, to provide retail marketing services, including store profile management as well as POP design and production services, to 408 Yesway and Allsup’s convenience stores in nine states.

This significant partnership brings two technology-focused companies together. Yesway takes pride in its data-driven decision-making processes, combined with its field expertise, to grow its stores. GSP is known for its cloud-based retail intelligence platform that supports the full retail marketing process from building and maintaining store profiles to determining accurate distributions for in-store marketing campaigns.

GSP will provide store-specific kits directly to Yesway and Allsup’s stores from GSP’s production and fulfillment facilities. GSP’s just-in-time fulfillment system will allow Yesway and Allsup’s associates to receive the correct signage and POP kits on time, each month, at the correct times for proper installation.

“During our 44 years, GSP has harnessed the power of technology to better serve our customers,” says Craig Neuhoff, GSP’s VP of business development. “The Yesway and Allsup’s company centers their operations around a technology focused structure. In many ways, it’s an e-partnership.”

“GSP’s data-driven approach to retail marketing fits in well with our strategic perspective of reducing inefficiencies in our marketing operations,” says Darrin Samaha, VP of marketing at Yesway “We’re building a portfolio of stores substantially and quickly, and this requires knowing our stores and knowing our numbers.”

Yesway has been renovating its Allsup’s and Yesway stores at a furious pace. The new stores undergo vibrant community-centered grand-reopenings with concerts, special promotions with vendors, localized philanthropic outreach, and in many stores, the introduction of Allsup’s world famous deep-fried burrito. GSP has started supplying Yesway and Allsup’s grand reopenings with special event-focused kits.