The Opt-In/Opt-Out “Modernization” Debate Hits Pharmaceutical Labeling Sector; PRINTING United Alliance Urges Maintaining Paper as Standard Format

by Lisbeth Lyons, Director, Women in Print Alliance Jun 29, 2022

PRINTING United Alliance is once again engaged in the annual Congressional appropriations process to stave off electronic diversion of printed pharmaceutical literature. The Congressional showdown over e-labeling in the pharmaceutical market reared its head last week as the drug manufacturing industry pushed forth an amendment during the House Appropriations …

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