Sandy Alexander, a leader in integrated multichannel communication solutions, announced today the launch of a direct mail app on the Salesforce AppExchange. MailPath, an application specific to Journey Builder within Salesforce.com’s Marketing Cloud, allows marketers to streamline direct mail within their automated journeys.
Companies can reimagine how their word is heard and incorporate direct mail alongside their digital omnichannel communications with MailPath. They can trigger direct mail as easily as email and SMS communications by adding multiple direct mail formats into their automated journeys within the Journey Builder environment.
MailPath is now available on the Salesforce.com App Exchange.
The benefits of using MailPath:
Secure workflows – HIPAA and SOCII compliant
• Turnkey – technology solution with print and mail distribution
• Multiple formats – flexibility in the direct mail formats produced (postcards, letters, kits, etc.)
• Scalable – from 100s to Millions of pieces mailed in each campaign
• Easy – simple integration of application into the Journey Builder environment — no need to use other applications!
“More and more of our clients across a multitude of verticals; healthcare, retail, automotive, pharmaceutical and others, have been utilizing Journey Builder for triggered delivery of their digital communications but quickly recognized the gap of automating the delivery of direct mail,” explains Betsy Davis, EVP & national sales director at Sandy Alexander. “Understanding the importance of direct mail, we took this opportunity to provide the MailPath application as a solution to incorporate direct mail as another channel within their journeys and improve their response rates.”