Interest in antimicrobial fabrics and coatings surged at the start of the pandemic, but what is the state of this market today?
As the world came to grips with the global health crisis brought on by COVID-19, it wasn’t long before a picture of its economic impact began to emerge. Wrestling with the rapid transformation in consumer behavior, consumer goods manufacturers scrambled to forecast the magnitude of the changes within their categories, expected timeframes, and what actions to take to either manage a spike in demand or mitigate losses. Forecasting anything during a coronavirus …