West Michigan Tag & Label Brings 1200 dpi Technology to Michigan with Durst RSC E

Knowledge, extensive product offerings, and industry-leading equipment has positioned West Michigan Tag & Label (WMTL) as a leader in the label market. Ready to expand its offerings, WMTL partnered with Durst to add world-class innovation to its business and bring the first Durst 1200dpi RSC E to Michigan. 

Durst RSC E technology offers best-in-class quality and productivity. With maximum print speeds of 170 ft/min (upgradeable to 262 ft/min) and 1200 dpi native resolution, the RSC E provides the highest quality available in today’s market. Up to eight color options are available, and high-opacity white ink delivers a smooth white which is ideal for printing on metallic and clear materials. All Durst printers are equipped with its award-winning Workflow and Analytics software.

“We did an intensive search of the leading digital equipment available in the market and Durst was the only supplier who could match all the criteria we had set forward,” says Richard V. Rice, CEO and president of WMTL. “The stunning print quality of the 1200 dpi, with inkjet nozzle compensation feature and an excellent workflow software will continue to set WMTL apart from the competition.” 

Steve Lynn, director label & packaging for Durst North America, comments on the partnership, “We are delighted to partner with West Michigan Tag and Label and look forward to many years of success for their business. Throughout the sales process we were challenged to prove all of our capabilities and learned that West Michigan Tag and Label are striving to provide the best available solutions for their customers. We look forward to seeing how the introduction of 1200 dpi quality helps them gain new business.”

The Durst RSC E installation at WMTL brings the first 1200 dpi inkjet printer to Michigan. “Durst provided straightforward and knowledgeable support throughout the whole sales and installation process. Truly a first-class operation,” says Rice. The partnership will help evolve WMTL’s business and ensure the highest quality products are available to its customers. 
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