Polaris Direct Promotes Two Members of Its Strategic Marketing Services Team

Polaris Direct, a nationally acclaimed direct marketing services and printing company based in Hooksett, New Hampshire, has promoted Olivia Cattabriga to graphic designer and Lindsay Wells to creative director of its Strategic Marketing Services (SMS) department. The SMS team works with a range of clients, from enterprise level companies to nonprofit organizations, to develop and execute multichannel marketing campaigns. SMS also acts as the agency of record for Polaris Direct and oversees all advertising, collateral, social media and website updates, press releases, video production, and publishing the monthly Star News newsletter.

Cattabriga began her career with Polaris Direct as a marketing intern in 2020 and was then hired full-time as a junior graphic designer. She has a Bachelor of Arts degree in graphic design from Keene State College and also studied art abroad in Italy. Prior to Polaris, she completed a design internship with the Perfecta Wine Company and was the art director of Keene State’s newspaper.

Wells joined Polaris Direct as a graphic designer in 2015 after receiving her Bachelor of Arts degree in graphic design from Southern New Hampshire University. In addition to her design responsibilities, Wells has stepped in to help manage SMS’ growing book of clients. Prior to Polaris, she completed a graphic design internship with Dyn, which has since been acquired by Oracle.

“Olivia and Lindsay have played intricate roles in helping SMS blossom into the full-service agency it is today,” says Judith Maloy, CEO and director of Polaris Direct. “In their new roles, they will continue to implement marketing strategies that bring increased ROI to our clients while helping to further develop the range of services that SMS offers.”