Keefer has over 25 years of executive-level leadership experience, including years of strategic development and plan execution at B2B product and service businesses in the contract furniture and promotional products industries.
As a client-focused executive, Keefer led and structured teams of over 200-plus sales professionals in business development, account management and customer experience as both a dealer and a manufacturer. In addition to planning and executing innumerable exhibits and events as a sales and marketing leader, Keefer gained an appreciation for and insight into design and visual presentation from Dayton-Hudson that remain core values to this day. Design and visual communication have been incorporated into every subsequent role, including his time as a key leader for the world’s largest furniture dealer, CEBI. Keefer also combined CRM, digital and brand marketing strategies with technology and marketing automation to drive results.
Further, his background in operations, project management, rental services, and global supply chain at such firms as Staples B2B, Cort Furniture Rental, and Waterlogic round out an extensive skill set to propel Orbus into the future.
“Gary is the right leader for Orbus,” says Douglas. “His extensive leadership experience driving sales organizations, brands, operations, acquisitions, technology and effective supply chains will help Orbus strengthen partnerships, develop strategic alliances and expand its North American presence. His appreciation for strong design and project management is a perfect fit for us. We believe his extensive work as a dealer and as a manufacturer, in businesses both public and private, as well as those owned by private equity, will bolster Orbus’ position in the sign, print, exhibit, and promotional products industries, and springboard Orbus’ strategic growth in new verticals.”