Sommermann will be responding to customers and working with PrintFactory dealers throughout Germany, Austria, and Switzerland. His appointment means that customers will be able to tap into his expertise in large-format print, as well as his many years of experience in helping printers to achieve optimum color.
Sommermann has more than 10 years of experience in the graphic printing industry. He knows all the requirements of printing companies and has extensive experience with workflow software and color management, especially in LFP and industrial printing applications
Toby Burnett, director, EMEA, says, “This is a great win for us as a business. We have recently seen a lot of growth in the DACH market, with much more opportunity for us. Customer expectations are high and printers are expressing a desire to improve color results and print quality as well as a need to automate their production processes, which makes them ideal candidates for the PrintFactory workflow."
"In addition there is a growing trend for analog printers to digitize their production, and effective color management is essential to make this possible. Even with the events of the past 18 months, PrintFactory has continued to grow in terms of colleagues, customers, partners, and sales revenue. Florian will only help to fuel that growth by helping us deliver better support to our existing dealers and partners in the region as well as growing our sales channel and direct sales relationships.”
In July 2021 PrintFactory appointed inimap as its distributor for the DACH region to develop its reseller channels, provide training, support, and consultancy services. Sommermann will be working closely with inimap to ensure that PrintFactory's German-speaking customers in the region receive the best service, and he will also be supported by the global sales and support team.
PrintFactory software is delivered via a network of distributors, worldwide; it delivers increased productivity, guarantees lower ink costs with no detriment to print quality, improves margins — thanks to reduced media waste — and ensures consistent color, time after time. The company’s partnerships with device manufacturers bodes well for not only standard markets, but also for industrial scale operations.