The franchise and community leaders will select three businesses across the United States to receive an AlphaGraphics business makeover package that will include print, signs, digital marketing, and graphic design. These makeovers are valued at over $25,000. The organization will select winners that exemplify values such as resilience, determination, and community involvement, and that stand to benefit most from a makeover designed to help them bounce back in the wake of the pandemic.
“At AlphaGraphics, we understand that small businesses are the backbone to our nation, and we want to do what we can to help this community of business owners that was hit hard by the pandemic,” says Ryan Farris, COO and president of AlphaGraphics. “Every small business started out as a dream that was brought to life through hard work and determination. The pandemic created extreme challenges for many of these businesses, and we want to give them a fresh start and positive outlook on the future with one of our makeovers.”
The Make It Happen Makeover Contest gives small businesses an opportunity to revitalize their physical appearance using proven print and design solutions. AlphaGraphics has been providing complete business branding and marketing packages including window, wall, and floor graphics since 2013. AlphaGraphics has been recognized nationally for two similar makeovers — one for First Slice Pie Café in Chicago in 2019, and one for the Shrine of St. Anne Catholic School in Arvada, Colorado, in 2021.
“These makeovers will completely transform the businesses and create an opportunity to help a local business owner get noticed and get business — notably, revenue that may have been lost during the pandemic,” Farris says. “We know that printed materials are essential to making a great impression and reflecting the quality of service a business offers. In particular, signage can really transform a space and make a huge impact on the customer experience. Paired with graphic design work and digital marketing, these makeovers will take any business to the next level in terms of bringing in new customers.”
To nominate yourself or a local business for the contest, visit AlphaGraphics.com/MakeItHappen. Contest submissions are due by Nov. 21, 2021.