Following its successful launch earlier this year, the innovative ProducePack was introduced for BelleHarvest’s three most popular apple varieties, Fuji, Honeycrisp, and Gala. Featuring an upright structure to protect the delicate apples while enhancing branding opportunities by increasing billboarding space, ProducePack is a 100% recyclable packaging solution. In addition, the carton’s striking design, with its convenient quick ‘grab & go’ carry handle, has been attracting attention in the produce aisle.
Angela Sommers, marketing director at BelleHarvest, says, “We care greatly about our effect on the environment, so we are excited to lead the way in evolving our packaging in the apple category and respond to consumer demands for a paper-based alternative to plastic.”
“We are therefore delighted to report that ProducePack has led to a greater than 15% reduction in apple defects while stored in refrigeration, keeping our fruit in the best condition for longer,” continues Sommers. “The packaging material and fruit held up exceptionally well in transit and refrigeration, reducing the possibility of shrinkage and packaging waste. This is an excellent achievement in such a short space of time! Our partnership with Graphic Packaging is proving to be a great success in our ongoing mission to protect both the environment and our nutritious, flavorful apples.”
BelleHarvest’s sustainable apple packaging recently scooped one of four wins for Graphic Packaging in the Institute of Packaging Professionals' AmeriStar Awards 2021. Awarded under Saves Food–Agriculture, the winning BelleHarvest pack was a first for the fresh produce category.
Jackie D’Ambrosio, senior manager, new product development – omnichannel at Graphic Packaging, comments, “We are extremely pleased that our innovative range is producing such impressive results for BelleHarvest. This underscores ProducePack’s viability as a commercial solution for customers who want to make a positive contribution to the environment while meeting growing demand from consumers for a sustainable, fiber-based alternative to plastic.”
ProducePack’s ability to protect, preserve, and present fresh produce, from field to store, is aligned with Graphic Packaging’s Vision 2025 to be better stewards for the environment. Available to the U.S. and European markets in multiple different configurations and structures, the carton can offer comfortable carrying handles and beautiful branding and is suitable for both hand- and machine-packing for short run or mass production. ProducePack also offers another level of hygiene protection as the produce is prepacked and can reduce excessive handling in store.