A Deep Dive into UPF50+ Performance Apparel Trends

What to know about standards and opportunities in this accelerating market.


Newsflash: Apparel is flat as a percentage of disposable income.

While analysts anticipate moderate growth in 2022 due to pandemic-induced pent-up demand, apparel is searching for its own resurgence with consumers. This may sound grim, and for the likes of Brooks Brothers and the neo-classical local men’s store downtown, it is. But as is the case in almost any categorical statement, the devil is in the details, wherein lies good news for the people who put ink on threads and needle into …

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