In 2019, the company added wholesale apparel for its decorator clients. Management answered the call from customers that needed blank apparel to decorate with direct-to-garment, embroidery and T-shirt transfers.
ColDesi reports they are making it easy for startup businesses and hobbyists to buy top-quality, wholesale apparel without having to be approved by a large supplier.
Colman and Company’s Director of Marketing, Marc Vila says, "Bella + Canvas is known to be a premier brand for blank custom apparel. Decorators who want to give their customers the best often get Bella + Canvas.”
On Colman and Company, customers can now find the most popular options from Bella + Canvas, including, T-shirts, sweaters, and joggers in different colors and sizes.
The company added that Carhartt is a long-standing, uniform staple for workers all over the country.
“It is a brand associated with hard work and top-quality apparel,” Vila continues. “Bringing Carhartt online helps us provide blank apparel for customers who want to sell the best blanks for those who work the hardest.”
Colman and Company also offers a reward program, ColDesi+ Rewards, that gives customers points every time they shop. These points can be redeemed for a variety of coupons and free items.
ColDesi reports that customers are being offered a value that no one else in the industry can match. "We don't just want to have customers; we want to have meaningful relationships with business owners," Vila says. "ColDesi+ Rewards is a way for us to give back to every customer. You don't have to be a big business to get huge benefits."
The company said it will continue to update its wholesale blank selection to fit customers' needs.
“Every step of the way we were considering our customers shopping experience and what options would best help their businesses succeed,” Vila says.