Correct color reproduction goes beyond the equipment and process used.
Across the printing spectrum, companies face the challenge of achieving acceptable — even exemplary — levels of quality. From the customer standpoint, the definition of quality is subjective, a sense that the finished piece meets the expectations agreed to, spoken about, or specified. Within the “printing” step of the broader process, much of the focus is on achieving color. For commercial printers, a key element in this quest is the paper or other substrate.
To further explore this reality, and what commercial …