Spoiling Profits: How to Reduce Rework and Reruns

For more than 10 years, GLS / NEXT Precision Marketing has been tracking and reporting on the costs associated with having to do work over again to meet client expectations. Why do we do this? Well, we feel that it’s hard enough to meet some of our clients’ demands the first time; having to do it twice is sure insanity, so reducing the times that this happens is an absolute must to survive.

It all started with some very basic spreadsheets which contained a bunch of numbers. To the data geek, these numbers meant something, but we found that very little action was being taken to get these …


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