Keep Clients Coming Back with Vehicle Wraps

For Immediate Release August 31, 2017 Contact: Kate Achelpohl, SGIA 703.359.1364 kate@sgia.org Fairfax, Virginia — Expert graphics installer Rob Ivers, Rob Ivers Inc. (Raymore, Missouri) says customers want one-stop graphics shopping. “Adding installation to the services you offer is a way to satisfy clients who want to have a printer handle car wraps as well as their other graphics needs. It’s a way to keep clients happy and, ultimately, to keep them coming back,” he said. Ivers, who’s been conducting vehicle wrap training since 1993, returns to the SGIA Expo along with Shane Courtney, Core Graphics & Signs (Tallahassee, Florida), to lead this fall’s “Wrap Like a Pro” workshops. “If you have the printing equipment and the design expertise, this class can help you bridge the gap. Of all the things you have to do to take on wraps, installation is the one that takes the longest to do well. That’s what we’re helping with in this class. We focus on the skills to put the vinyl on the car.” Each of the three day-long workshop sessions will use the same curriculum and break out into sections based on skill level. Beginning and intermediate students will get special instruction and practice, while advanced students will have the opportunity to explore the latest tools, vinyl and techniques, with special focus on bumpers, mirrors, pre-stretching and post-heating. “Our goal is to meet people wherever they are and help them get to the next level,” Ivers said. He notes that the workshop can also be an eye-opener. “Students can use the day to find out if they have an aptitude for vehicle wrapping, to discover how easy or hard it is. It’s a relatively inexpensive way to get a solid foundation,” Ivers said. Wrap Like a Pro is an off-site workshop presented by the 2017 SGIA Expo. Classes run 9:00 am–4:00 pm October 10 and 11, and 8:00 am–3:00 pm October 12. The $349 fee includes lunch and bus transportation between the Ernest N. Morial Convention Center and the training location — once each morning and back again after class. Students will receive a complimentary set of basic tools. Sign up for Wrap Like a Pro when you register for the 2017 SGIA Expo (New Orleans, October 10–12) at SGIAExpo.org. Attendees may add Wrap Like a Pro to their previously-submitted registrations. Wrap Like a Pro is not included in the Expo + Education Pass. SGIA — Supporting the Leaders of the Digital & Screen Printing Community Having its origins in the screen printing industry, SGIA embraced the digital revolution early on and is now the trade association of choice for professionals in the industrial, graphic, garment, textile, electronics, packaging and commercial printing communities looking to grow their business into new market segments through the incorporation of the latest printing technologies. SGIA membership comprises these diverse segments, all of which are moving rapidly towards digital adoption. As long-time champions of digital technologies and techniques, SGIA is the community of peers you are looking for to help navigate the challenges of this process. Additionally, the SGIA Expo is the largest trade show for print technology in North America. “Whatever the medium, whatever the message, print is indispensable. Join the community — SGIA.”
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