US EPA Unveils New Safer Choice Label and Standard

For the past 15 years US EPA's label for safer chemical products has been known as the Design for the Environment, or the “DfE,” label. Over the past year, EPA spent time collecting ideas and discussing new label options with stakeholders, such as product manufacturers and environmental and health advocates The result is the new Safer Choice label. The Safer Choice Standard is intended to cover a wide range of products, including but not limited to: glass cleaners, general purpose cleaners, washroom cleaners, carpet cleaners, laundry detergents, graffiti removers, boat and car care, drain cleaners, personal care, and floor care and other industrial products. While this document includes the review criteria for both the whole product and each product ingredient, the Safer Choice recognition applies only to the finished product. For more information on this program, contact Marci Kinter at
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