To keep profits up, decorating newbies and veteran shop owners alike can benefit from reviewing embroidery pricing basics. We’ll give you the nuts and bolts to create the right pricing structure to keep your shop in the black.
When Joyce Jagger first opened her own embroidery business, she did what many startup decorators do: She called all her local embroiderers and collected their price lists. After studying the information carefully and then averaging the prices, she created her own price list. That was a huge mistake.
“What I didn’t know is that many of these other embroiderers had …