FTC Finds Company?s Green Claims Misleading
Mar 13, 2014
The Federal Trade Commission has required a company to remove all ads with the unsubstantiated claim regarding recycling. A Wisconsin-based manufacturer of plastic lumber products has agreed to stop making allegedly unsubstantiated claims about the recycled content and recyclability of two of its brands of plastic lumber. Under the FTC settlement, the company, N.E.W. Plastics Corp., must have credible evidence to support any recycling-related claims it makes, and is required to tell its distributors to remove any marketing material for the two products provided by the company before December 2013.
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