A company’s culture can be defined as the shared values, attitudes and practices of its employees. Corporate cultures that possess high employee involvement, strong and clear internal communications, and an acceptance and encouragement of a healthy level of risk-taking in order to achieve innovation have been shown to possess statistically better financial growth.
Where a strong culture exists, employees respond to stimuli because of their alignment to organizational values. It is these values that give employees a reason to embrace the culture. In such environments, strong cultures operate smoothly …