Banner - A long strip of cloth bearing a slogan or design hung in a public place or carried in a demonstration or procession. That’s the definition of banner; before it morphed into a multifunctional digitally printed graphic message.
Banners are big business for digital printers and sign shops in general. It’s estimated that 40%-50% of a sign shop’s profits come from banners. So, they’re not only popular, but they are easy to produce and profitable. The market for banners is deep and wide. You can sell in high volume to retail stores, and in lower volume to a wide variety of secondary markets …