Managing color throughout the supply chain and producing it accurately — the first time, every time — is arguably one of the most challenging aspects in print production. From photography to design to production, managing color with accuracy and consistency is achievable across any reproduction process with the right tools and knowledge. Color management isn’t difficult — all you need is to get a foundation, learn a few best practices, and how to implement it properly.
The free Color Ready! virtual event (June 9-10, 2021), hosted by PRINTING United Alliance, does just that. It will provide those critical color management foundations and best practices. Whether you’re a creative, brand professional, production specialist, or color management expert, Color Ready! has sessions that are well-matched and relevant to you.
Not sure if you should attend? Here are three reasons why.
1. The conference features 20 lessons, all 20 minutes in length or less with the most concise, accurate, and up-to-date color management topics in the industry.
Color Ready! offers real-world, practical information presented in short tutorial-style lessons by some of the best color minds in the industry. Choose only the lessons that you want to see or watch all 20 — the choice is yours.
2. Learn color topics, best practices, tools, and real-world tips and tricks from the most knowledgeable color experts in the industry — whatever your role in the color management process.
Designers and brand owners can get a solid color foundation with "Color Overview! It All Starts Here!," presented by Don Hutcheson, then move to Ron Ellis and his lesson titled "Designers and Brands: What Can Color Management Do for You?" Delve even deeper and learn what’s possible and what’s not when it comes to color differences with Mark Bohan’s "Color Variation: How Much is Too Much?," then check out sessions on color management in Adobe InDesign with Shelby Sapusek, and color management in Adobe Photoshop with Abhay Sharma.
If you're in prepress and production, get the lowdown on "Establishing an Aimpoint: What’s Your Color Bullseye?" with Dan Gillespie. Is the ICC profile you’ve created any good? Pat Herold can shed some light with his session on "Assessing and Verifying Profiles: Did You Pass or Fail?." Having trouble matching spot colors? Peter Pretzer has you covered with his session, "Spot Colors: Producing the Best Match Possible."
3. Registration is totally free, and includes access to all recorded tutorials through Aug. 31!
If you’re involved with color reproduction at any level, and at any point in the print production process, there’s a session for you at Color Ready!. Find out more and get you and your team Color Ready! today at printing.org/color-ready.
Joe Marin is senior VP, education and training at PRINTING United Alliance, through which he pursues his passion helping people learn, advance, and grow. He has spent the majority of his career in the printing industry and is one of the leading voices on digital technologies, speaking at major industry trade shows and conferences on topics related to succeeding in a digital print environment.