Steering committees address issues related to a specific community within the industry and are organized based on a vertical market or printer segment. The charge for steering committees is to increase the relevance of PRINTING United Alliance, its activities, events, services, and influence for a community, and provide expertise in specific areas of operations.
Steering committees provide guidance, direction and support on projects within the organization, including community-focused events and educational programming. As part of its work, each steering committee will develop a plan to increase reach in the following areas:
- Membership in a specific community
- Exhibitors related to a specific community’s needs
- Attendance of the community at various events, most especially the Expo
- Developing a knowledge base to include research, white papers, and articles of interest
- Social media outreach effort
- Media partnership opportunities, sponsorship opportunities, collaborative opportunities
Additionally, each PRINTING United Alliance Committee and Advisory Council operates within the strategic guidelines set by the Board of Directors.
- Apparel Decorators Committee
Apparel decorators print to finished blanks through screen printing, dye sublimation, direct-to-apparel, and other decoration techniques. The committee serves their community by developing networking opportunities and educational content around the print technologies and market forces driving their businesses.
- Commercial Printing Committee
Commercial printers use prepress and post-press/finishing print technologies, including offset and digital, to create print in high volume. They include services like mailing, fulfillment, and design. The committee serves their community by developing networking opportunities and educational content around the print technologies and market forces driving their businesses.
- Digital Textile and Décor Committee
The Digital Textile and Décor Committee represents printers that digitally print to bolts of fabric for the home décor, high fashion, and commercial markets. The committee serves their community and the industry with their collective expertise by working to develop educational and editorial content on the technologies and trends driving their market segment.
- Graphics Production Committee
The Graphics Production Committee is comprised of leading printers and suppliers in the wide-format digital graphics production industry. The Graphics Production Committee serves their community in developing relevant and timely business and wide-format print technology educational and editorial content.
- Industrial Applications and Printed Electronics Committee
The Industrial Applications and Printed Electronics Committee produces a wide range of items for use in a variety of market segments including consumer electronic devices, medical industry, and military defense. The committee serves their community through the development of content and education centered on innovation and technology within the specialized screen print market.
- Mailing and Fulfillment Committee
Direct mail printers utilize a full range of printing, finishing, and fulfillment technologies and software to drive high-volume mailings through the USPS. Their use of various solutions, requirements for regulatory compliance, and relationship with the USPS, among others, makes their needs unique in the larger printing community. This committee represents the needs of this community by identifying specific ways the Alliance can support member companies with content, education, networking, business development ideas, and events related to optimizing the PRINTING United mailing and fulfillment membership with a key focus on growing their businesses efficiently, sustainably, and profitably.
- The Installers/PDAA Committee
The Installers/PDAA Committee represents the installers community and the Professional Decal Applicators Alliance (PDAA) Certification. This committee, made up of graphics installers, monitors and works to continuously improve the PDAA Certification and offers training programs and work to bring awareness to unique tricks and suppliers within the installer community.