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Social Media Success (PDF)
Social Media Success (PDF)
Item No: 1953
member: $40.00
This item is out of stock.
Product Description:
As a direct marketer, you understand the multichannel space and how the various media work together to prompt customers and prospects to respond to your call-to-action. Now here's what you need to know about social media marketing and how to effectively integrate it into the bigger marketing landscape for your organization.
This publication explores the following social media concerns:
- Monitoring and engagement
- Management
- Content
- Metrics and ROI
- Sales
- Seven case studies explore these ideas at work
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