QR Codes: Getting in on the Ground Floor--PDF

QR Codes: Getting in on the Ground Floor--PDF

Item No: ML13

non-member: $20.00

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Product Details:

  • 11

Product Description:

This MicroLesson is available FREE to Printing Industries of America members. Simply log in and visit www.printing.org/freedownloads.

In essence, QR codes give print the ability to be far more interactive. When you encounter a printed QR code, you can use a smartphone equipped with QR-code-reading software to scan the barcode and be taken to an online "experience." The whole idea is generating more participation with print.

This MicroLesson will explore the following:

  • Trends driving QR code use
  • How QR codes tie in to print
  • How to implement QR codes
  • Examles of poor, good, and great QR code implementation
  • Why marketers like QR codes
  • How to cost and price QR codes
  • A QR-code integration checklist

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