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QR Codes: Getting in on the Ground Floor--PDF
QR Codes: Getting in on the Ground Floor--PDF
Item No: ML13
This item is out of stock.
Product Description:
This MicroLesson is available FREE to Printing Industries of America members. Simply log in and visit www.printing.org/freedownloads.
In essence, QR codes give print the ability to be far more interactive. When you encounter a printed QR code, you can use a smartphone equipped with QR-code-reading software to scan the barcode and be taken to an online "experience." The whole idea is generating more participation with print.
This MicroLesson will explore the following:
- Trends driving QR code use
- How QR codes tie in to print
- How to implement QR codes
- Examles of poor, good, and great QR code implementation
- Why marketers like QR codes
- How to cost and price QR codes
- A QR-code integration checklist
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