One Size Doesn't Fit All: Picking the Right Marketing Mix for Your Company -- Webinar

Presented on April 21, 2011

Webinar Overview
Where do you start when there are so many ways to approach marketing your company? With so many marketing tools and options available, it is hard to know where to begin. In this seminar, we will look at the basic elements of promotion, talk about where you should begin, and discuss the importance of tracking your success. We will look at other companies' celebrated successes and their marketing nightmares. The session will conclude with a sample walkthrough of a fabricated printing company's marketing plan.

You Will Learn:

• Tips to pinpoint your target audience
• How to outline your marketing goals and budget
• The importance of consistency and branding in your marketing
• How to track your success
• How to incorporate public relations
• How and when to use social media
• What the role of your website should be

Who Should Attend:

• Owners
• Sales staff
• Management
• Printers without a marketing staff

Webinar Presenter
Lisa Rawa
Vice President, Marketing
Printing Industries of America