Grapevine 2.0: Monitor and Protect Your Brand Online -- PDF

So you've decided to take the plunge into using social media tools such as Facebook, LinkedIn, and Twitter to promote your company’s brand online (or perhaps your efforts are already well under way). Doubtless you are aware of the number of people who engage in social media, and you’re excited about the business and promotional opportunities you can generate.

But remember, all of those people you have the potential of reaching with your message are also sending out messages of their own, and not all of them are complimentary. Social media can certainly bring your company greater visibility, but whether through negative comments from outsiders or negative comments or actions from your own employees, that increased visibility may instantly seem far less desirable than you initially hoped.

This MicroLesson will teach you:

• About some of the common mistakes companies make
• How to measure your reputation using "Listen Tools"
• How to measure your online influence
• About privacy concerns
• How to respond to potential issues using real-life examples