Social Networking Primer for Printers - Downloadable Webinar

Social Networking Primer for Printers - Downloadable Webinar

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Item No: WEB0909

non-member: $50.00
member: $20.00

Product Details:

  • Webinar Files

Product Description:

Social Networking Primer for Printers<?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" />

Presented on February 11, 2010

$99 for Printing Industries of America Members

$199 for non-members

 

Webinar Overview

You probably have a LinkedIn account and have connected with dozens of people, some of whom you know well and some, not so much. Maybe you joined Facebook and have been “friended” by business acquaintances, your sister-in-law and some high school pals you haven’t seen in 20 years. Now you’re told that you should jump on the Twitter bandwagon, but find the idea of “tweeting” and following people, well, kind of strange.

 

Do you wonder if there is any truth in the idea that social media is a great way to market yourself and your company? Do you suspect that keeping up with Facebook and Twitter and who knows how many other social accounts will take a whole lot of your time and you wonder if there will be any ROI in it? Well, you’re not alone!

 

Social networking is all building rapport with your clients and prospects in a friendly and engaging way, not unlike a great salesperson. The difference is that with social media you can do so on a much wider scale. In this 90-minute webinar, Julie Shaffer will help you make sense of social networking as a tool that can help you talk to your clients in the places where they are congregating today — on the social web!

 

You Will Learn

·        The facts about social media usage: it is how people communicate today

·        Why it’s important to communicate with customers using these tools

·        A review of social media tools (social sites, blogs, video, etc.)

·        Best practices for getting started and growing a social networking program

·        About the experiences of printers who have jumped on board

 

Who Will Benefit Most

·        Owners

·        Marketing managers

·        CSRs

·        Salespeople

 

Webinar Presenter

Julie Shaffer

Vice President of Digital Technologies