Take This Job and Stuff It! A Practical Guide for Document Operations Managers

Take This Job and Stuff It! A Practical Guide for Document Operations Managers

by Mike Porter, Print Mail Consultants

In this book, printing and mailing industry expert Mike Porter has compiled tips and practical advice for managers charged with getting corporate documents printed or into the mail. For the first time, information for these individuals who are critical to the production of successful customer communications has been compiled into a single, easily-understood resource.

This book covers important aspects of the entire document workflow and is organized into categories such as quality, productivity, and cost control. The author shares dozens of successful tactics and real-life examples. These ideas can be easily implemented – often with little or no capital investment!

This book stresses the importance of considering the entire document workflow, from document design and material specifications all the way through printing, inserting, and mailing. There are dozens of details that must be addressed in any printing and mailing project. Neglecting any one of them can affect the cost, turnaround time, and effectiveness of the final product. This book encourages managers to become involved in those upstream decisions that can have such a dramatic effect on their ability to create and deliver the final product.

“Take This Job and Stuff It! is full of practical advice that will help all operations managers improve their shops” says recognized mailing expert Mark Fallon of the Berkshire Company, “Instead of endorsing the latest trends or specific technologies, this book provides time-tested techniques the author has personally used as a programmer, as a manager, and as a consultant. Mike Porter has helped many organizations succeed, and with this book will help you too."

Contents:

• Section One: Print/Mail Operations Guidelines and Tips
• Introduction
• Chapter 1 - Print/Mail Operations - Quality
• Chapter 2 - Print/Mail Operations - Productivity
• Chapter 3 - Print/Mail Operations - Cost Control
• Chapter 4 - The High Speed Inserting Environment
• Chapter 5 - Outsourcing Vendors
• Section Two: The Role of Operations in a Corporate Communications Strategy
• Introduction
• Chapter 6 - Operations Management Has a Unique Perspective
• Chapter 7 - The Importance of Including Operations in the Plan
• Chapter 8 - Keeping Up on Industry Trends and Technological Developments
• Chapter 9 - How to Become a Critical Component of the Communications Team
• Conclusion
• Appendix - Sources for Industry Information and News