Playbook for Selling Success in the Graphic Arts Industry

Subtitle: A Sales Growth Workbook for Graphic Arts Sales Professionals

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Effective salespeople are an essential aspect of any successful graphic arts organization. Playbook for Selling Success in the Graphic Arts Industry is a workbook designed to identify the strengths and weaknesses of anyone interested in selling graphic arts services. It is a must for:

• Rookie sales reps
• Experienced reps wanting to update and sharpen their selling skills
• Sales managers looking for an effective sales training tool

This resource is filled with helpful insight and handy exercises that allow you to immediately apply the information you’ve learned. In no time, you will begin to form a personalized view of your skill set with regard to selling graphic arts services.

After completion, attendees should:

• Know their personal commitment level to selling graphic arts services
• Have learned selling skills to transport them to higher levels of success
• Fully understand the time management challenge of successful selling
• Know how to create appropriate supporting self-marketing collateral

T.J. Tedesco is founder and president of Grow Sales, Inc., a graphic arts sales and marketing leadership services company established in 1996. He is the coauthor of four other books published by Printing Industries of America.

Dave Clossey is partner, vice president, and lead communications strategist for

Grow Sales, Inc. He is the coauthor of one book published by Printing Industries of

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