Cashing in on Sustainability--Downloadable Webinar

In your search for new business, it is critical to take advantage of your sustainable, “green” efforts, giving print buyers added reasons to choose your firm. Cashing in on Sustainability: The How and Why of Green Marketing will help you to evaluate the strengths and marketability of your green practices and communicate them to customers. We’ll show you why marketing your green side makes sense even in these tough times, and we’ll demonstrate how to build your sustainability “story” into sales presentations that connect with customers. <?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" />

We’ll also review how to use The Green Guide for Graphic Communications: Growing and Profiting through Sustainability that is yours free for being a member of the Printing Industries of America. The publication provides considerable guidance on assessing your green profile, and includes templates and tips for successful marketing.

Attendees Will Also Learn:

·         How to evaluate whether you are a sustainability leader in your marketplace

·         The right way to communicate your green “story”

·         Evaluating the value of green certifications

·         The difference between responsible claims and “greenwashing”

·         How to use your copy of The Green Guide for Graphic Communications

About Your Instructors: Peter Nowack, co-principal of Nowack-Beer Consulting, is a marketing and public relations expert and author of our Green Marketing Toolkit. He helps resource-dependent companies, such as printers and paper companies, effectively communicate their environmental stewardship. Peter has served as director of marketing for the Certified Forest Products Council, and is well-versed in certification and the drivers of sustainability. Gary Jones is the Manager of Environmental, Health, and Safety Affairs for the Printing Industries of America and a founder of the Sustainable Green Printing Partnership.