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- Expanding the Print Market Space: Printers' Diversification into Ancillary Services--PDF
Expanding the Print Market Space: Printers' Diversification into Ancillary Services--PDF
Expanding the Print Market Space: Printers' Diversification into Ancillary Services--PDF
Item No: 1839
Product Description:
This report is available for Printing Industries of America members for free. The price to nonmembers is $250.
MEMBERS: Log in and visit http://www.printing.org/page/4520 to download for FREE.
From the Printing Industries Economics and Market Research Department
Printers are increasingly providing non-print-related services and products to their customers. These services and products are a growing proportion of printers' revenues and are emerging as a key source of profitability. This 20-page report examines the strategic basis of diversification into ancillary services, the array of ancillary services available to printers, and recent trends in printers' sales of these services and their profit impacts.Contents:
* Introduction and Background
* A Strategic Perspective on Ancillary Services
* Benchmarking Ancillary Service Offerings
* Profiting from Ancillary Services
* Summing-Up: Expanding Your Market Space
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