FOLD: The Professional\'s Guide to Folding

Author: Trish Witkowski (Finishing Experts Group)

From the familiar to the exotic...the first-ever complete collection of brochure folds.

FOLD: The Professional’s Guide to Folding is written with designers and printers in mind. Reviewed and approved by some of the largest binderies in the U.S. and Canada, this two-volume set will standardize the language of folding as we know it today.

An extensive and systematic guide for the representation of folding techniques, FOLD is intended to serve as a reference for professionals in the graphic arts industry—as a springboard for creative ideas, as an aid for proper print production, and as a means for the establishment of a folding standard.

In two volumes, FOLD provides 850 power-packed pages of folding information, step-by-step instructions to assist in accurate digital document setup; useful hints and considerations, paper guidelines and much more. It presents all of the necessary information required to make a confident and educated decision regarding folding techniques for printed matter. Folding options are simplified and organized by family, and each folding style is assigned a number and a name. Considerations and limitations of production are addressed, as well as level of difficulty and format options. Diagrams for proper digital document setup, sample math, and helpful illustrations complete the package.

Table of Contents: Volume 1. Folding Lists: Visual Index • Folding List • Getting Started: How to Use This Guide • How This Guide Is Organized • Understanding the Lingo • Format Options • Folding Preparation: Planning for Folded Matter • Setting Up the Digital Document • Placing Fold Marks • Making Sequenced Folding Dummies • Modifying the Folds in This Guide • Folding 101: Folding Basics • How Paper Affects Folding • Die-cutting, Scoring, and Perforating • Wafer Seals and Glue • Reference Materials: Conversion Chart • Press Sheet Sizes • Standard Envelope Sizes • Finishing Terms • Folding Families: Accordions • Basics • Exotics • Volume 2. Gates • Maps • Parallels • Posters • Rolls • Index