Marketing4Digital Full Set

All 5 sets now in one specially prices bundle!

To be a successful company, print providers must be a cut above the rest. They must be armed with the kind of knowledge that helps them build more business from stronger, more loyal customers. hey must understand their clients' businesses as well as they understand their own. They must be solutions oriented, not sales oriented--this is not an easy task!

To help print providers, the Digital Printing Council (DPC) has undertaken a comprehensive, unique, and extensive research project, Marketing4Digital (M4D), that will give digital and conventional printers the information and tools they need to develop new business within 24 vertical segments. The M4D studies are applicaple to all printing companies but, in addition, they will analzye, detail, and identify digital printing and variable-data printing opportunities within each of the 24 segments: advertising agencies, health care, office supplies/home improvement, department stores, gambling and wagering, automotive industry, gas and electric, telecom, travel agencies, hotel, cruise industry, banks, investment companies, real estate, insurance, professional services, wholesale food services, retail food services, associations, education, publishing, pharmaceutical, religious organizations, and a miscellaneous/other category.

Publication format is an executive summary booklet, providing an executive summary of each of the market segment reports, and a CD-ROM, containing the full reports for each segment in PDF format.

To purchase these sets individually, click on Digital Printing in the main store categories.

Authors: June Caseria, Kathryn Cole, Kevin Landolt, Luke M. Vaillancourt, Meredith Needham, and Frank Romano