Marketing4Digital Set 3

Subtitle: A Guide to Marketing Your Services

Format: Packaged with Executive Summary Booklet

To be a successful company, print providers must be a cut above the rest. They must be armed with the kind of knowledge that helps them build more business from stronger, more loyal customers. They must understand their clients' businesses as well as they understand their own. They must be solutions oriented, not sales oriented--this is not an easy task.

To help print providers become solutions oriented, the Digital Printing Council (DPC) has undertaken a comprehensive, unique, and extensive research project, Marketing4Digital (M4D), that will give digital and conventional printers the information and tools they need to develop new business within 24 vertical segments.

M4D is the first project that provides specific information about a broad set of vertical industries representing 80% of all print buying in the U.S. M4D will arm print providers and their sales staff with the specific detail they require to:
● Understand the specific needs of current and potential customers in over 24 vertical segments
● Help sales staff "speak the language" of vertical-segment customers by giving them a deep understanding of the respective environments and unique requirements.

Sets: Each M4D set includes 1 bound booklet containing executive summaries for the 8 market segment reports for the set and 1 CD-ROM containing the full reports for each of the 8 market segments in the set.

Set Contents: The M4D studies are applicable to all printing companies but, in addition, they will analyze, detail, and identify digital printing and variable-data printing opportunities within each of 24 segments. Set 3 includes these market sectors:

17. Pharmaceutical
18. Retail Food
19. Wholesale Food
20. Fundraising (Philanthropic, Religions, Nonprofits)
21. Higher Education and Training
22. Trade and Professional Associations--Nonprofits
23. Sports and Entertainment
24. Publishing (Book, Magazine, Newspaper)

Report Contents: The studies include the following industry-specific research data and information for each vertical segment:

I. MARKET OVERVIEW
1. Market information (what the companies do)
2. Major trends
3. Marketing budgets
4. Sector print dollars by printed product
5. Constituencies (customers, etc.)
6. Terminology

II. KEY APPLICATIONS
1. Key trends
2. General information on printing applications
a. Key opportunities for digital printing
b. Key opportunities for variable-data printing

III. TOP ORGANIZATIONS
1. Ranking by size
2. Company information
a. Company overview
b. Organizational structure
c. Locations
d. Web addresses
e. Detailed information about printing
f. Internal processes

IV. HOW TO MARKET TO THIS CATEGORY
1. Print buying practices
2. Key opportunities and hot points

V. OTHER RESOURCES
1. Trade associations/publications
2. Federal data
3. Other information