Value-Added Mailing 101--Downloadable Webinar

Presented by John Rafner

Recording of the April 6, 2006, broadcast

The vast majority of direct marketing jobs employ the post office. A fundamental understanding of postal regulations must be acquired to execute any program successfully. This recording of the April 6th, 2006 session, highlighted the basics of getting a company started in provided mailing as a value-added service.

You Will Learn:
• What good postal data is
• The most frequent errors of neophyte mailers
• The basics of list processing
• How a postal bar code is “born”
• At least three new quality assurance ideas
• How to save money on postage

You will receive not only the recording, but also the PDFs of the handouts provided for the live presentation.

Your Instructor:
Rafner is the managing director of Nice Lines Direct Mail, a full-service direct mail service bureau in Norristown, Pennsylvania. Rafner has extensive experience in marketing activities and all operational and regulatory facets of mail preparation, product and literature fulfillment, and logistics, including data processing and integration, mechanized processing, material handling, and postal compliance. He is the treasurer of the Mail and Fulfillment Services Association (MFSA), has served as an appointee to the U.S. Postal Service’s Revenue Assurance Advisory Committee and the Building Ad Mail Committee, and a national group advising the postal service on matters concerning the development of advertising mail.