Technology & Research

The Digital Printing Council (DPC) is a select program open to all Printing Industries of America members. The DPC provides its members and the printing industry with informative tools and publications that are designed to help firms be more productive, efficient, and generate more sales with new digital technologies. All members of Printing Industries of America and its affiliates are automatically DPC Core members. 

The DPC offers the most up-to-date information on:

• Digital printing and its new technologies
• Business implications
• Digital printing applications
• Industry trends

DPC members can access the Digital Printing Report, Digital Impact Newsletter, DPC White Paper Archive, and DPC Premier Case Study sections of our website.

For more information about the Digital Printing Council contact Sam Shea, DPC coordinator, at sshea@printing.org.

The Digital Printing Council gratefully appreciates and acknowledges the generosity of our sponsors: Canon, Hewlett-Packard, Kodak, Konica Minolta, and Xerox.

DPC News

New DPC White Paper—QR Codes, A Guide for Printers by Joseph Marin

Just as VDP and PURLs are critical when talking to marketers about cross-media campaigns, QR codes must also be part of the conversation. This technology is being used to direct consumers to more specific information, promote a product or brand, and track the ROI of a promotional campaign. The Digital Printing Council's newest white paper, titled QR Codes, A Guide for Printers, by Joseph Marin, explores the methods in which QR codes are used to integrate printed material more closely to the Internet.

This informative white paper is FREE to Printing Industries of America members. Members, download your free copy here.