Augmented Reality: Extending the Value of Print (WEBINAR)

Presented on October 27, 2011

Marketers are always looking for ways to get more from their print budgets. Historically, printers have responded through the use of customized print, and more recently, quick response (QR) codes. But what if there were a way to actually interact with print using 3D modeling, video, and audio clips, or virtually any kind of multimedia experience you can dream of? The technology exists today, and it's called augmented reality.

Print has become much more than what we see on the physical page. It can be linked to dynamic content on the Web via augmented reality. Up the competition and learn how to extend printed material to the Internet using this exciting technology!

You Will Learn

• What is augmented reality
• How augmented reality works, in simple terms
• Trends driving augmented reality, and why print is the perfect vehicle
• How to integrate augmented reality with print
• Why marketers will like augmented reality, and how to sell it
• Keys to making augmented reality successful with print
• Step-by-step: how to build an engaging augented reality scene on the cheap in less than 10 minutes.

Perfect for:

• Owners
• Production managers
• Prepres managers and technicians
• Sales managers
• Account managers

Webinar Presenter
Joseph Marin
Senior Analyst, Digital Technologies
Printing Industries of America