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- QR and Other Mobile Barcodes: The Data Speaks (PDF)
QR and Other Mobile Barcodes: The Data Speaks (PDF)
QR and Other Mobile Barcodes: The Data Speaks (PDF)
Item No: 19497
non-member: $99.00
member: $79.00
member: $79.00
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Product Description:
This report, part of the Heidi Tolliver-Walker's "Marketer's Primer Series," explores the following:
Introduction
- ScanBuy "Mobile Barcode Trend Report" (Q42011)
- Google Trends (February 2012)
- comScore mobileLens (August 2011)
- GtfK MRI Starch Advertising Research
Section 1: Growth and Adoption of QR and Other 2D Barcodes
- Mobio "The Naked Facts" (Q4 2010, Q1 2011, Q3 2011)
- MGH "QR Code Usage Survey" (February 2011)
- 3GVision "Global Growth in Mobile Barcode Usage" (Q3 2011)
- ScanBuy "Mobile Barcode Trend Report" (Q2 2011; Q4 2011)
- comScore mobileLens (August 2011)
Section 2: Demographics of Those Scanning QR and Other 2D Barodes
- Age demographics
- Gender demographics
- Income demographics
- Education demographics
Section 3: Consumer QR Code Behavior
- Repeat scanning
- On what media are they seeing (and scanning) QR and other 2D barcodes?
- Where are they scanning QR and other 2D barcodes?
- Why are they scanning QR and other 2D barcodes?
- Mobile payment growth
- QR codes increase ad retention
Section 4: ScanBuy Historical Data
- Scanning volume
- Age demographics
- Gender demographics
- Income demographics
Conclusions
Related Products:
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