Workshop: New Media Boot Camp for Printers - July 2012

Are you looking to extend business opportunities to your customer base beyond ink-on-paper What opportunities are available that combine print with engaging, interactive media How can you leverage

Are you looking to extend business opportunities to your customer base beyond ink-on-paper What opportunities are available that combine print with engaging, interactive media How can you leverage these technologies to track the success of a print campaign and provide valuable feedback to your customers Marketers and those who purchase print are constantly looking for new ways to engage and target their audience. Printers, you can respond with highly innovative solutions by offering technologies that cross multiple communication channels:

>> Print can be linked to dynamic content on the web via QR codes and augmented reality.

>> Print can be driven to a very powerful marketing tool: smartphones and mobile-optimized websites.

>> EPUBs represent yet another opportunity for printers to leverage their knowledge of desktop publishing applications to offer their clients new and exciting products.

This two-day workshop contains the perfect blend of classroom instruction and hands on opportunities to get you completely knowledgeable on these new and emerging technologies. Make no mistake, this program isn't theory—you'll walk away with the tools and techniques necessary to get started at your facility the very next day. Up the competition with new product offerings and learn how to extend printed material to the Internet and rich media while providing marketers with valuable campaign feedback and analytics!

You will learn:

• Where the trends are in Internet and mobile technologies and how they can be leveraged with print
• What kind of information can be embedded in a QR code and how to track response rates
• What is augmented reality and how it works—in simple terms!
• Why print is a powerful link to smartphones and how mobile website design can be added as a business offering
• 3D printing: What it is and how to add it to your product offerings using free software
• Hands-on—how to create a mobile website, how to build an augmented reality project, how to track QR code analytics, how to create EPUBs, and SEO essentials
• Why marketers will love these technologies, how you should be selling them, and who you should be selling them to

Who should attend:

Anyone looking for new ideas that can be integrated into their business that can be offered as new service offerings and revenue opportunities. Examples of those who may benefit the most from this program include:

• Owners
• Production managers
• Prepress managers and technicians
• Sales managers
• Account managers

Workshop Fees

• $695 for Printing Industries of America Members
• $995 for non-members

Workshop Location

• Printing Industries of America headquarters, Sewickley (Pittsburgh), PA

Workshop Leaders

• Joe Marin, Sr. Instructor/Manager Training Programs, Printing Industries of America
• Julie Shaffer, Vice President, Digital Technologies, Printing Industries of America