Printing Industries of America Re-Defines the Print Market Space

Pittsburgh, Pennsylvania, November 28, 2012–The market space for printers has been changing dramatically for decades. While print on paper remains the keystone of the industry, “printers” are increasingly becoming “communications service providers” and moving into “integrated media.’ This expansion of the print market space has created a new print-plus-business environment with new opportunities and challenges. Now, Printing Industries of America, the world’s largest graphic communications association, has formally redefined and quantified this market space in the U.S. utilizing data from the Economic Census.

According to Dr. Ronnie H. Davis, Senior Vice President and Chief Economist, “at the macro level, print’s economic footprint is massive, diverse, and laden with opportunity for entrepreneurship, growth, and profitability. At the same time, there are significant challenges from a very competitive environment both among printers and between print and other media.  By providing our members with accurate and updated industry parameters, they are able to make more informed decisions about the markets they serve or may want to serve.”

The revised definition of the industry includes printing and related support activates (Economic Censes code 323) plus print related media (Economic Census code 511). Print related media includes newspapers, periodicals, books, directory and mailing lists, and greeting cards and covers only activity directly related to print.

Print’s U.S. economic footprint in 2011 totaled over $158 billion in annual shipments. The industry had almost 48,000 establishments employing just under 1 million employees.

Over the next few months, Printing Industries of America will allocate the national figures for shipments, establishments, and employment to each state in order to provide members with localized data. This localized data will be available via mobile app to make it even more valuable to members in marketing print and print related services to their customers.


About Printing Industries of America
Printing Industries of America is the world’s largest graphic arts trade association, representing an industry with approximately one million employees. It serves the interests of thousands of member companies. Together with its nationwide affiliate network, Printing Industries delivers products and services that enhance the growth, efficiency, and profitability of its members and the graphic communications industry through advocacy, education, research, and technical information.

Published on Wednesday, November 28, 2012 (updated 05/31/2016)

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