ASI joins the Buying Power Program at Printing Industries of America

Pittsburgh, Pennsylvania, November 14, 2012—Printing Industries of America is pleased to announce a new National Buying Power Program with Advertising Specialty Institute (ASI). This program will provide members of Printing Industries of America affiliates with the services to locate suppliers, source products, and sell branded products to clients and prospects. Members will also receive ASI industry-leading technology at severely discounted rates.

Members of Printing Industries of America affiliates can provide their clients access to a full lineup of branded products—such as writing instruments, trophies and awards, and apparel—through the Buying Power Program with ASI.

By signing up for the ASI Program, members will be able to utilize the following best-in-class tools:

  1. Membership: in addition to an ASI number for use with suppliers, members will also receive ASI product support, industry certification, free admission to ASI Shows, and so much more.
  2. ESP®: source branded products from 3,000+ ASI suppliers and share them with clients and prospects in a professional presentation via this browser-based tool. ESP subscribers also receive ESP Mobile™ at no additional charge.
  3. ESP Websites®:  a fully customizable e-commerce website reflecting the latest trends in website design. Clients and prospects will be able to shop online from your business and even share product ideas using popular social media sites.
  4. Marketing Catalogs:  distribute these imprinted catalogs to clients and prospects to help generate awareness for this area of your business and to bring in sales. 

ASI is the largest education, media, and marketing organization serving the promotional products industry. Its products and services can be used to locate suppliers, source products, and sell branded products to clients and prospects.

The National Buying Power Program at Printing Industries of America is among the many benefits of membership. Other membership benefits include discounted registration for training programs, including workshops, conferences, and webinars. For more information on the benefits of membership, visit www.printing.org/membership or contact membercentral@printing.org.

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About Printing Industries of America
Printing Industries of America is the world’s largest graphic arts trade association, representing an industry with approximately one million employees. It serves the interests of thousands of member companies. Together with its nationwide affiliate network, Printing Industries delivers products and services that enhance the growth, efficiency, and profitability of its members and the graphic communications industry through advocacy, education, research, and technical information.

About ASI
The Advertising Specialty Institute (ASI) is the largest media, marketing, and education organization serving the promotional products industry, with a network of over 27,000 distributors and suppliers throughout North America. ASI leads the industry in technology solutions, providing cloud-based e-commerce, enterprise resource planning software (ERP), and customer relationship management software (CRM). ESP Web™ is the industry’s leading tool for sourcing hundreds of thousands of products. A family-owned business since 1962, ASI also provides online research, marketing, advertising opportunities, trade shows, education, award-winning magazines, newsletters, custom websites, and catalogs to help members sell, market, and promote their brands. Visit ASI at
www.asicentral.com.

Program Contact
Lisa Rawa
+1 412-259-1810
lrawa@printing.org


Media Contact
Megan Flynn
+1 412-259-1837
mflynn@printing.org

Published on Wednesday, November 14, 2012 (updated 11/14/2012)

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