Printing Industry Sales Growth Slowed in 2012, According to Printing Industries of America Print Market Update

Pittsburgh, Pennsylvania, October 18, 2012—According to our 208 survey panelists, printing industry sales increased by 2.3% year-to-date 2012. According to the U.S. Census Bureau, YTD 2012 shipments on a nominal unadjusted basis declined 2.2%. While the Census Bureau still reports a decline, it is an improvement from the first quarter’s 3.9% decline.

Since the first quarter of 2011, both our survey panel and the U.S. Census Bureau reported print sales weakening.









For the past few quarters, the majority of industry growth was generated from larger firms. When calculating the percent change in industry sales, we give a higher weight to each firm with more than 100 employees because these firms generate more than 60% of industry sales. Since the fourth quarter 2011, we have noticed a trend—larger firms reporting sales growth declining each quarter from a high in the fourth quarter of 2011 of 5.1% to a low in the current quarter of 2.1%.

This slowdown in sales growth rate for larger firms is the main reason why our panel’s year-to-date sales increase has declined from 2.6% last quarter to 2.3% this quarter. To learn more about industry conditions for the first half of 2012 read the Second Quarter Print Market Update.

Click here to contact our Marketing Department for more information.


About Printing Industries of America
Printing Industries of America is the world’s largest graphic arts trade association, representing an industry with approximately one million employees. It serves the interests of thousands of member companies. Together with its nationwide affiliate network, Printing Industries delivers products and services that enhance the growth, efficiency, and profitability of its members and the graphic communications industry through advocacy, education, research, and technical information.

Published on Thursday, October 18, 2012 (updated 05/31/2016)

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