Webinar — Integrating New Media Technologies into Your Business

Register

Integrating New Media Technologies into Your Business
Sponsored by Ricoh
August 23, 2012
2:00 PM Eastern
FREE for Printing Industries of America Members
$99 for non-members

Are you looking to extend business opportunities to your customer base beyond ink-on-paper? What opportunities are available that combine print with engaging, interactive media? How can you leverage these technologies to track the success of a print campaign and provide valuable feedback to your customers? Marketers and those who purchase print are constantly looking for new ways to engage and target their audience. Printers, you can respond with highly innovative solutions by offering technologies that cross multiple communication channels. Up the competition with new product offerings and learn how to extend printed material to the Internet and rich media while providing marketers with valuable campaign feedback and analytics!

You will learn:

• Where the trends are in Internet and mobile technologies and how they can be leveraged with print
• What kind of information can be embedded in a QR code and how to track response rates
• What is augmented reality and how it works—in simple terms!
• Why print is a powerful link to smartphones and how mobile website design can be added as a business offering
• Why marketers will love these technologies, how you should be selling them, and who you should be selling them to