Industry News

Reinforce Brand Awareness with High-Quality Custom Labels and Branded Packaging

Lightning Labels Blog - 3 hours 1 sec ago
When Building Brand Awareness, Don’t Overlook Labels and Packaging

A lot goes into building brand awareness. Partnering with other brands, working to develop comprehensive physical and online marketing strategies, expanding the company’s social media presence, attending industry events, producing unique content (such as infographics) and hosting contests and giveaways are all viable tactics that businesses can – and do – use. However, you shouldn’t put so much time and energy into these tactics that you forget about the extremely simple but effective method of printing your brand name and logo on custom labels and packing tape.

Why Use Branded Packing Tape?

Branded packing tape is a low-cost, high-impact way to differentiate the packages your company delivers from the rest that pile up on consumers’ doorsteps. Think about it: The majority of businesses default to using standard, plain tape, which means enterprises that deviate from the norm are going to get noticed. Choosing to up your game by incorporating branded packing tape is not only a great way to let recipients know that their order has arrived without requiring them to get close enough to the package to read the return address, but it’s also a powerful tactic for reinforcing your status as an established, professional company. This is particularly the case if the tape is robust and high-quality, with crisp lettering and vivid colors.

Have you ever received a box in the mail from Amazon? The corporation is a big user of branded tape, shipping out thousands of packages a day that are all held together by tamper-proof tape that features the Amazon logo. This move is at once functional (protecting the package from coming to harm) and promotional (allowing for instant brand recognition). If you’re interested in taking a page out of Amazon’s playbook but your company doesn’t have quite as large a budget as the largest online retailer in the country, never fear: Lightning Labels’ low minimum quantities mean you can order tape according to your color, size and length specifications without breaking the bank.

How Do Custom Labels Fit In?

If deployed correctly, custom labels can act as a powerful supplement to branded packing tape, as well as an effective tool to boost brand awareness in their own right. If you’re shipping an order using multiple layers of packaging, why not seal the inside layer with a custom label? Alternatively, to boost brand recognition even further, you could place a custom label on the external packaging in conjunction with the branded packing tape.

When designing your custom labels, keep the uses outlined above in mind. You want to go for something simple but recognizable, with a color scheme or other motif that’s unique. Coca-Cola, a company that surely must be among those corporations with the highest brand awareness in the world, was so confident in its cans’ recognition factor that it removed all the text-based elements as part of a marketing campaign launched in the Middle East in conjunction with the Muslim holiday of Ramadan. As CNN recently reported, the company replaced its distinctive logo with the phrase “Labels are for cans, not people” – but the red cans with a silver ribbon-like focal point are so well-known that shoppers have still been able to recognize the products as Coke. You may not be able to drum up the same level of recognition for your wares on a global scale, but doing so in your local area is a goal that’s much more in reach.

Categories: Industry News

Which energy efficiency policies saved the most last year?

PNEAC Hot News - 4 hours 49 min ago
ACEEE Executive Director Steven Nadal evaluates which energy efficiency policies saved the most money in 2014.
Categories: Industry News

Printing Industry Joins Forces at GRAPH EXPO 15 to Close the Workforce Skills Gap - Printing Impressions (press release)

Print Industry News - Google News - 5 hours 18 min ago

Printing Industry Joins Forces at GRAPH EXPO 15 to Close the Workforce Skills Gap
Printing Impressions (press release)
“It's an exciting time in the print industry as we foster new innovations and technologies that continue to help print win. We're thrilled to be joining SkillsUSA and other print professionals on Education Main Street at this year's GRAPH EXPO where we ...

Categories: Industry News

Meech launches new Hyperion bar for static control applications

Label and Narrow Web Breaking News - 14 hours 55 min ago
The 924IPS is 32mm high and can be used in in challenging positions that would normally require an AC bar.
Categories: Industry News

Matik sells Codimag press to American converter

Label and Narrow Web Breaking News - 14 hours 55 min ago
All American Label has installed a Codimag Viva 420 intermittent waterless offset press with hybrid flexographic components.
Categories: Industry News

InfoTrends forecasts digital label press market

Label and Narrow Web Breaking News - 14 hours 55 min ago
The need for timely, economic printing of short runs has led to success for color digital label and packaging (CDLP) presses.
Categories: Industry News

Print industry pays homage to Kalam - PrintWeek India

Print Industry News - Google News - 15 hours 39 min ago

PrintWeek India

Print industry pays homage to Kalam
PrintWeek India
The Salem-based printer said, the Indian print industry should pay homage to Kalam's vision by celebrating, National Book Day on 15 October (Kalam's birthday) by donating ten books each to needy students. Here's what top members of the print fraternity ...

and more »
Categories: Industry News

Constantia Flexibles develops tamper-evident opening system for medical device packaging

Labels and Labeling - 15 hours 55 min ago
Constantia Flexibles has developed a tamper-evident opening system (TEOS) for packages containing medical devices featuring a peelable cover foil that is functionally destroyed during initial opening.
Categories: Industry News

I.D. Images to be Ohio EPA environmental award recipient

Labels and Labeling - 15 hours 55 min ago
I.D. Images, a pressure-sensitive label converter in Brunswick, Ohio, will be awarded the Ohio EPA gold level Encouraging Environmental Excellence (E3) Award in the fall of 2015. The E3 award recognizes an organization’s exceptional achievements and ongoing commitment to environmental stewardship.
Categories: Industry News

Linerless Trail to feature at Labelexpo Europe 2015

Labels and Labeling - 15 hours 55 min ago
A group of 10 industry suppliers are to present the benefits of and latest developments in linerless labels as part of their presence at Labelexpo Europe 2015.
Categories: Industry News

Watershed Packaging installs Universal X6

Labels and Labeling - 15 hours 55 min ago
Watershed Packaging has installed an X6 slitter from Universal Converting Equipment to facilitate quick turnarounds of orders of slit rolls.
Categories: Industry News

Label Traxx to launch latest MIS update at Labelexpo Europe 2015

Labels and Labeling - 15 hours 55 min ago
Label Traxx MIS is to introduce version 7.2 of its management information system (MIS) software at Labelexpo Europe 2015, which features the ability to estimate and order magnetic tools electronically with RotoMetrics, enhanced ink pricing for HP WS6800 and white plus inks to handle ‘can’ charges, and in-line priming quotations.
Categories: Industry News

Constantia Flexibles develops tamper-evident opening system for medical devices

Labels and Labeling - 15 hours 55 min ago
Constantia Flexibles has developed a tamper-evident opening system (TEOS) for packages containing medical devices featuring a peelable cover foil that is functionally destroyed during initial opening.
Categories: Industry News

Digital Lizard Doubles Print Capacity, Opens 40,000-Foot Fulfillment Center

Print CEO - Tue, 07/28/2015 - 8:07pm
LAS VEGAS, NV - Digital Lizard, a Creel Printing company, has embarked on a multimillion-dollar expansion project that will double its printing capacity and extend services with a state-of-the-art fulfillment operation.Digital Lizard's equipment purchase includes two HP Indigo 7800 Digital Presses for its Hayden, ID, plant and a second HP Indigo W7250 Digital Press for its Las Vegas facility. A printing powerhouse with unsurpassed versatility and photo-quality reproduction, the company's first H You can now subscribe to artilce discussions. Subscribe to Recent Discussions Follow us on: Twitter | Facebook | LinkedIn
Categories: Industry News

The Conference Board Consumer Confidence Index Declines

Print CEO - Tue, 07/28/2015 - 8:07pm
The Conference Board Consumer Confidence Index®, which had improved in June, declined in July. The Index now stands at 90.9 (1985=100), down from 99.8 in June. The Present Situation Index decreased moderately from 110.3 last month to 107.4 in July, while the Expectations Index declined sharply to 79.9 from 92.8 in June. The monthly Consumer Confidence Survey®, based on a probability-design random sample, is conducted for The Conference Board by Nielsen, a leading global provid You can now subscribe to artilce discussions. Subscribe to Recent Discussions Follow us on: Twitter | Facebook | LinkedIn
Categories: Industry News

International Paper Reports Q2 Earnings

Print CEO - Tue, 07/28/2015 - 8:07pm
Strong Earnings Driven by Outstanding North American Industrial Packaging ResultsGenerated Substantial Free Cash Flow MEMPHIS, Tenn. - International Paper (NYSE: IP) today reported second quarter 2015 net earnings attributable to common shareholders of $227 million ($0.54 per share) compared with net earnings of $313 million ($0.74 per share) in the first quarter of 2015 and $161 million ($0.37 per share) in the second quarter of 2014. Oper You can now subscribe to artilce discussions. Subscribe to Recent Discussions Follow us on: Twitter | Facebook | LinkedIn
Categories: Industry News

Walk-Up Printing Made More Efficient and User-Friendly through Expanded Partnership with EFI and Ricoh

Print CEO - Tue, 07/28/2015 - 8:07pm
FREMONT, Calif. - Colleges and universities, libraries, retail print shops and other organizations can now offer state-of-the art, efficient and user-friendly walk-up printing services thanks to an expanded partnership between EFI and Ricoh Americas Corporation where the EFI Self-Serve M500 Copy and Print Station and EFI Self-Serve AdminCentral software are available with select Ricoh devices. "Ricoh users rely on us to provide technologies that simplify their oper You can now subscribe to artilce discussions. Subscribe to Recent Discussions Follow us on: Twitter | Facebook | LinkedIn
Categories: Industry News

New Adobe Digital Publishing Solution Takes Aim at Marketers

Print CEO - Tue, 07/28/2015 - 8:07pm
Editor's Note:  See exclusive commentary and analysis from Cary Sherburne in "Adobe Takes Digital Publishing to New Levels" Adobe DPS Makes It Easier than Ever to Create Apps and Deliver Content to Phones and Tablets SAN JOSE, Calif. - Adobe today announced the general availability of Adobe Digital Publishing Solution (DPS), the next generation of its groundbreaking Digital Publishing Suite, pioneering new ways for brands to deliver high-impact content to mobile apps. Using DPS, corp You can now subscribe to artilce discussions. Subscribe to Recent Discussions Follow us on: Twitter | Facebook | LinkedIn
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IWCO Direct and its Mail-Gard Division Achieve New Data Security Certifications

Print CEO - Tue, 07/28/2015 - 8:07pm
New ISO/IEC 27001:2013 and PCI-DSS 3.1 Critical Compliance Certifications Strengthen Data Security Practices  Chanhassen, Minn. - In order to enhance its data security practices, IWCO Direct, a leading provider of direct marketing solutions, has announced it has achieved ISO/IEC 27001:2013 certification through BSI. The company has also achieved Level 1 Payment Card Industry – Data Security Standard 3.1 (PCI DSS) compliance certification. These certifications extend to Mail-Gard® You can now subscribe to artilce discussions. Subscribe to Recent Discussions Follow us on: Twitter | Facebook | LinkedIn
Categories: Industry News

Scodix Adds Industry Veteran Mark Nixon to Head Up North American Operations

Print CEO - Tue, 07/28/2015 - 8:07pm
SADDLEBROOK NJ – Scodix, the leader in digital enhancement solutions for the graphic arts industry, today announced the appointment of Mark Nixon as Vice President of Sales and General Manager, Scodix North America. Mr. Nixon will be responsible for sales, customer support, marketing and operations in both the American and Canadian markets, effective immediately. “Scodix continues to grow and capture the North American market, one major service provider at a time, while in You can now subscribe to artilce discussions. Subscribe to Recent Discussions Follow us on: Twitter | Facebook | LinkedIn
Categories: Industry News