Are customers going to be more enticed to purchase from you if they can see a 3D image on your printed piece?

Actually, according to numerous new studies like one from Nellymoser, novel linking technologies like Augmented Reality (AR) are really gaining momentum in the integrated print marketing universe thanks to the extended uses of mobile phones. No longer a futuristic fantasy of overzealous marketers, AR, image recognition, and invisible water marking are quickly growing in popularity. Although customization and QR codes are still being used successfully, consumers’ desire for more realistic experiences is creating viable applications for these new technologies.

How to Apply AR in the Real World

So how can printers implement AR and other ever-increasing linking tools and start seeing the ROI? At events like Integrated Print Forum 2013, you will see, step-by-step, how to...

Imagine you are at a conference rubbing elbows with hundreds of people who have ideas and answers to make your business more profitable?

Hundreds of industry executives and suppliers will be at the 2013 Binding Industries Association (BIA) Conference. The event is slated to be one of the most successful BIA conferences to date (find out why in the video below). We have a lineup of expert speakers from around the industry to provide how-to advice on creating leaner, more efficient operations, analyzing your customer, and improving your leadership strategies.  

With a surge of new and returning attendees, along with more than 50 of the industry’s top suppliers, this is the place to be this April 8–10. 

We’d recommend you get familiar with some of these suppliers before you arrive and get an idea of the...

You have only to consider the smartphone in your pocket, the tablet device your kids are scrolling through, and the computer that sits ever at the ready on your desk to understand this fact: digital communication is here to stay. Can print remain an important part of the communication mix today? Of course! For example, did you know that one in ten magazine ads contained a mobile action code last year? Integrating print with digital is at the core of what we call “Integrated Print,” and it can represent significant business potential for print and marketing service providers.

Sharing the insights of renowned brand and marketing leaders, social commerce experts, publishers, business entrepreneurs, and printers who are finding new successful business strategies is what the Integrated...

Does your team understand the value of what “good” customer relationships should look like? In the article, contributed by Leslie Groene, President, Groene Consulting, find out how “bad” customer service can hurt your company.

It is interesting to look at the world around me through the eyes of a sales coach and consultant...always evaluating the service of a company's personnel or their sales person. I seem to see and ultimately measure my experiences by asking the following questions:

• Do they treat all of their customers like that?
• Why did they say that?
• Do they have any clue what conclusion I come to when I hear that?

I had a couple of interesting things happen while on a recent business trip...you decide how you would judge the companies...

I boarded a one-hour flight at 9:30am out of the Los Angeles area and requested coffee. The flight attendant told me that there was no longer coffee on short...