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Hipster Mustard Branding - Monsieur Moustache Mustard's Condiment Branding Identity is Witty (TrendHunter.com)
Now we have this machine for sale.
After developing precise colour presentation with digital press we bought KM 7000. We printed with stohastic mathematics. Print was perfect, but yellow dots of around 50 microns appeared and it was not specified during sales process.
Calling to technical support of Konica Minolta resulted in simple answer:
This is to avoid you to print banknotes.
We are intending to use the press inside the specification. And specification is not that the press will print yellow big dots on purpose.
With them I will go to the court.
And never again Xerox nor Konica Minolta.
Tomislav Jurlin, dipl. ing.
The dream of the '90s is alive in modern technology
The decade, which left its mark in the form of absurdly colorful outfits and zany cartoons, has never really left the building. It's still a popular reference point in terms of style and culture — which is probably why there are so many gadgets that have taken cues from the '90s.
From portable CD players to the high-tech return of the Furby, here are eight modern contraptions that creators lifted right out of the not-so-distant past.
Have something to add to this story? Share it in the comments. Read more...More about Gadgets, Technology, Features, 90s, and Tech
Mexican-Inspired Art Toys - The Mexaheads Branding and Packaging Identity is Stunning (TrendHunter.com)
We live in the digital age. It has some positives, it has some negatives, but there is no denying that online is a big part of the new normal. If you’re in business and haven’t at least considered some sort of involvement then you could be missing out in a big way. Whether you’re a small business in a niche industry, a freelancer, or a globally recognized brand, there is almost always some space for discussing your service or product or just getting your brand out there.
There are lots of fantastic platforms which can be perfect for subtle (and free) self-promotion online if you use them to their full potential. It is simply a matter of knowing when and where you should look. Social media can also be used to boost careers, and the results can be great when you get it right. Everyone has a mobile phone and on most of them you’ll be able to access the internet. In combination with reputable marketing agencies you can make sure that you make the most of the internet to build a brand.Using modelling as a model of how brands can use Pinterest
Social media can be used for a lot more than just speaking to friends, looking at kittens and stalking celebrities; it’s an opportunity when you tap into the right areas.
Take the example of a modelling agency, for example. It used to be that if you wanted to succeed in modelling agencies you’d have to lug around a portfolio of professionally snapped images. Those days have gone, and as it seems everything else in the word has moved online, so have modelling agencies, who now favor easily updated and cheaper e-portfolios.
Portfolios are meant to show an accurate representation of the model, and for modelling agencies that deal with talent who grow and change on a daily basis, keeping it updated can be a nightmare. Phone photos and Instagram snaps make it far quicker to access these sites and get started with social media. It’s really in every industry’s best interests to get involved online; everything can be done much faster and even networking and customer service is so much easier.
Social media sites are dominated by women. Twitter, Facebook, Pinterest, Instagram and Tumblr all have a higher percentage of female than male users – not only this but they’re also more likely to use social media several times a day. As a result, any online marketing is likely to benefit from a bit of a feminine touch. That said, you shouldn’t alienate your male followers either, because they are still a part of your market.
Pinterest is a fantastic platform for all sorts of social sharing particularly if you’re involved with a visual industry. It allows you to ‘pin’ images from other sites, as well as uploading your own. It’s one of those things which works best if you engage as you’re more likely to gain followers, and it will be easier for people to find your snaps.
Pinterest is there to be browsed. Its users have time to go through the boards and find pictures they like, and unlike some other platforms they have money to spend. It makes it the perfect place for ecommerce businesses to advertise because people build boards of things which they want to buy or things which interest them.Key terms:
Pinner – Pinterest user.
Pin – an image uploaded from a website or a computer to a board.
Board – an online scrapbook where you group collections of images. Organise thoughts and images.
Like – as it sounds, you are telling another Pinterest user (‘pinner’) that you appreciate their pins.
Mention – you can mention another pinner by typing @ followed by the user’s name. They’ll be notified that you’ve done this.Getting started
Start by building a few boards. You can group your images by whatever seems most appropriate photographs from individual shoots then you could make each of these into a board as well. How you organise your page is really down to you.
Other board could be one with ‘behind the scenes’ type pictures which you’ve captured on your phone during shoots. Giving a unique and interesting perspective will make people want to follow your boards and by extension form a way of raising awareness. This would work for any industry. Giving some insider information or a peak behind the scenes makes people feel like they can relate more to your company.
Never just login to pin your own images and do a bit of self-promotion. It won’t work. You should also follow and engage with other users. Also repin boards of other elements which are likely to interest your target market. In the case of a baby modelling agency this could be clothes, parenting tips or toys, really anything which is likely to interest other mums (that is your key demographic) as well.
You can even do a bit of market research on Pinterest. What boards are your target market building? Are any of your competitors on there?Pinner beware
If you’re using social media for anything business related at all you’ll need to be careful what you say. Everything that you share will be in the public sphere and once it’s out there it can be really hard to get rid of so make sure you choose which images you share with caution. It will negatively impact on the brand if you get too involved with anything which could be considered offensive or controversial your company could be implicated.
It’s just not worth the risk.
Welcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention. What’s New This Week? Twitter Introduces Real-Time Notifications: “When you’re logged in on twitter.com, you will receive notifications if someone has replied, [...]
The more you know about your customers, the more you can provide to them information that is increasingly useful, relevant and persuasive. You may have to but once you have it you’ll have the Mother Lode of customer engagement capabilities.
That was the thesis of a recent Webinar I conducted with my friend and collaborator Jamie Beckland from Janrain, an organization that helps companies improve their conversion rates, relevancy and customer satisfaction by gathering and managing social media profile and behavior data. They are perhaps best known as a provider of social sign-in, whereby you can register or sign-up just by clicking Facebook or Google or Twitter or Linkedin logos, and providing permission. But, they do a lot more than that, and they do it for some of the biggest companies in the world. Plus, Janrain is a long-time partner and sponsor of Convince & Convert and the Social Pros podcast (thanks!).
In a competitive environment, you don’t win by shouting louder, you win by being more relevant. (please click to tweet)
This is the key to data mining, and why it is so critical. Data equals relevance, and relevance equals success.You Can Mine Customer Data, Regardless of Budget or Technology
There are some amazing examples of what can be done with 360-degree data and behavior mining. Just check out the Interscope Records example in the Webinar. But you don’t have to go Full Monty to be able to use data to improve your marketing. Here are seven ways you can make data work for you, and the results companies have had with each:1. Omni-Channel Experience With Account Linking
Best represented by the Interscope Records case study, this full-blown data mining allows for true 1:1 engagement opportunities across multiple websites, mobile apps, email programs, etc.
Interscope Records saw a 900% increase in email open rate using this collection of tactics.2. Person-Provided Data
This is when you carefully gather data from your customers and prospects directly, and use that data to boost relevance (and results). Software company Avalara used this technique to customize their Webinar topics and follow-up, and produced a 303% increase in Webinar attendance.3. Gamification to Gather Permission and Data
This is where you use contests, customer assignments, points, badges, levels and more to encourage data exchange. Slim’s Pickins records used this solution and ended up getting their contest hashtag trending worldwide on Twitter world-wide.4. Email Behavioral Data
In this data-mining option, you use the click behavior on your website and in your emails to produce highly targeted, automated email sequences. This is also known as “progressive profiling” and “drip marketing.” Paper goods e-commerce provider Paperstyle used this playbook to increase their revenue per email by 330%.5. Profile-Driven Ad Targeting
Here, you use customer segments created based on historically website behavior and use these profiles to rifle-target advertising (for websites that sell ads). New Zealand Herald newspaper online grew their revenue per impression by 20% by using this approach.6. Retargeted Advertising
This is when you track people who have visited your website(s), and then only show ads to those people downstream. We use this tactic consistently here at Convince & Convert, which led my mother to ask me why we were advertising on a knitting website.7. Personalized Intelligence
This is data mining for individual or small business use, rather than corporate. The best examples of this are plug-ins like Rapportive, which show you the social media status of people in your Gmail contacts, or Hubspot’s new-ish Signals product (which I love) that tells you when someone has opened or clicked on an email you sent them.
Watch my Webinar with Janrain for many more ideas and examples about how to use data mining to improve your marketing.
Read more of this story at Slashdot.