Must-read daily news for online media, marketing and advertising professionals.
Updated: 2 years 8 weeks ago
PlayJam will launch Disney game bundles, via its games network on smart TVs.
One of the more recent behavioral phenomena to emerge as a consistent pattern in a specific time span: mobile shopping.
The AOL On Network on Wednesday is expected to announce a partnership with online video platform Kaltura. The deal makes around 420,000 premium videos within the AOL On Network accessible from
Kaltura's open-source video platform.
Bringing higher education to the masses also comes paradigm-shifting challenges. It has the potential of redefining the value of a "campus education" and to disrupt the traditional business model.
Spotify is launching its first in-house-created app to help users discover new music based on trending data like social buzz, playlists and what people are listening to and sharing. Chevy is on board
as launch partner for the new Emerge app.
Mark Vranesh, chief accounting officer, was promoted to Zynga CFO. David Ko, previously Zynga's mobile chief, was named chief operating officer.
Only one in five Web users say they notice the "AdChoices" icon, which is aimed at telling consumers about online behavioral advertising, according to research unveiled today by the University of
Pennsylvania's Joe Turow.
New research shows that in addition to being generally nifty, tablet computers make it easier for people with moderate vision loss to read, thanks to displays that are clearer and brighter than print
Social data platform DataSift on Tuesday announced raising $15 million in a Series B funding led by Scale Venture Partners and including Northgate Capital and Daher Capital.
According to CNN, Mitt Romney has been hemorrhaging Facebook friends.
Google just announced the addition of Shortlists to Google Shopping, allowing consumers to bookmark and then compare product features on Google Shopping and other sites across the Web before making a
Gearing up for the holiday shopping season, Toys "R" Us has launched revamped mobile apps and mobile sites that add features for ordering and shipping, as well as scanning products in-store. The
rollout includes updated Toys "R" Us and Babies "R" Us apps for iOS and Android and a new tablet-optimized site.
An AdColony, Nielsen study found that consumers exposed to mobile video ads had significantly higher brand awareness, favorability and purchase interest.
The term "not provided" found in marketing analysis reports now accounts for nearly 40% of referring traffic data from organic search, up 171% since Google introduced the policy one year ago, per a
new study. Some believe it will spur the use of ad retargeting and social media.
Testing a swanky new Audi S5 convertible in a showroom using the interactive kiosks was eye-opening. Bricks-and-mortar stores were not dead, but alive and kicking.
New data from mobile ad exchange Mobile today shows that iOS advertising still gets top dollar, but that Android saw gains in pricing in the third quarter. From July to September, eCPMs for
impressions on Android phones rose 26%
The amount of time Americans spend watching "TV" via a traditional television set continues to decline, according to the latest edition of Nielsen's quarterly Cross Platform Report. While television
remains the overwhelming means most people use to watch "television," usage of the medium declined 1.7% over the past year, according to the second-quarter 2012 report. While still minuscule in total
time spent watching TV, mobile phones were the fastest-growing means of watching television over the past year. All other sources were either flat (the Internet) or declined (DVD/Blu-Ray, video game
platforms) in terms of TV usage.
Swrve, which makes a mobile app optimization platform, has raised $6.25 million in new financing from Atlantic Bridge Partners and Intel Capital. The San Francisco-based company said it will use the
funding to ramp up sales and marketing.
Selectable Media tapped Tom Morrissy as chief revenue officer. Selectable Media also added Sean Finnegan, chief strategy officer at Akoo International, as an adviser.