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Online Marketing SEO blog
Most marketers “get” that services like Facebook, Google and media are where customers can be attracted and engaged. They use email marketing and advertising to promote offers to convert and life is good.
At least that’s how it used to be.
The reality is that customers are becoming more complex, requiring more points of contact and information as they move through the sales cycle. Companies offering up single, direct channel promotions are finding it increasingly difficult to compete.
This is why I’m such a big advocate of taking a customer-centric view and then integrating tactics so brands can become the most logical solution when and where it matters most to buyers.
One of the most important things about having been involved in the search marketing world for a long time is the idea of identifying what’s in demand and being that thing at the moment of customer need (ZMOT). When a customer needs to solve a problem, they search Google or Bing and there you are; leading the pack in the search results – just waiting to be clicked so you can deliver your offer to a qualified customer.Search isn’t the singular home run channel it used to be
My SEO background is where the idea of “being the best answer” comes from. But today, search isn’t the singular home run channel it used to be. Customers have other prominent influences and means for discovering information and numerous device types to consume and interact with media. Considering all those factors, planning for the best answer strategy can seem a bit tricky.
The answer is an integrated marketing approach. One of the slides I used on this topic at a recent social media workshop earned a bit more attention than the others. Maybe it was because the slide is so awesome it captured their focused attention? Or maybe it was because the slide is overloaded with text and arrows and the audience was simply perplexed?
I’m inclined to lean toward the latter, so to provide an example of how a marketer might connect the dots between goals and conversions with an integrated approach, I’ll use this post to explain my Frankengraphic:
The Scenario – We have done our homework to understand a specific customer segment. We know their common demographic, psychographic and behavioral characteristics. Or at least simple data points like reasons for buying, preferred information discovery channels, content consumption preferences (media type, device, topic) and the kinds of offers and CTAs that work.
Through understanding our target customer goals, pain points and preferences, we can develop an integrated content marketing plan that is optimized for findability, engagement and action.
Business Goals – Marketing is accountable for creating demand for increasing revenue and many other variations that add to the business bottom line. Some of those are increased brand awareness, increase in sales volume, frequency and a decrease in duration of sales cycle, lowered marketing costs.
In the graphic above, we’re focused on selling more of a premium product to a target audience that represents a higher end buyer characterized as “Jane”.
Customer Insights – To be meaningful with a premium product or service offer to Jane, we need to understand her situation as a buyer on the high end of the spectrum. What causes her to need this kind of product? What situations often exist around the purchase? What factual and emotional triggers are involved with Jane’s buying experience? What questions does Jane have through the sales cycle?
Collecting buyer information from existing customers, web analytics, social media monitoring and your front line staff (Customer Service, Sales) that interact with customers on a daily basis can help inform which of your customers are “Jane”. From that data we can create a buyer persona that will inform our marketing approach, tactics and measurement.
In this highly abbreviated example, Jane cares most (buying triggers) about saving time and great service. She uses a regional social network, Twitter and she also blogs. Our task is to become “the best answer” where it matters and on topics that are most relevant to Jane’s reason for buying premium “widgets”.
Marketing, PR, Customer Service Strategy – The way companies are structured, (and agencies too), marketing operates in a silo with few interactions across other departments. Convergence is happening, but it’s going to take some time.
In the case of Jane, our integrated approach would be designed to create a brand narrative across channels that support the interests of premium customers with particular focus on topics around saving time and providing stellar service. Being present in a meaningful way on multiple media: owned, earned, paid and shared provides a congruent experience across channels.
Tactical Mix and Implementation – Our tactical mix might start by drawing on existing customer surveys and data as well as drawing insights from Customer Service to identify those key topics and concerns premium customers like the Janes have. We’d make sure we create information in the places where Jane discovers, consumes and acts on information online.
Along with posting to our own blog, and social network channels, our content plan would call for working with Public Relations to secure media placements in industry publications and blogs with the kind of information that will connect Jane to our offer. Awareness, Interest, Consideration and ultimately, Purchase.
Coordination with social media channels like Twitter and other relevant social networks in support of media coverage, blogging and ads provide a congruent set of messages about how our premium widgets save time like no other and come with first class service – the things Jane cares about most.
Key Performance Indicators – Our integrated strategy calls for themed content published across owned, earned, paid and shared media, so KPIs that track our content’s reach and engagement would be the focus. Any measurement effort needs to start with benchmarks of course. Social network size, current engagement on the target topics, search visibility, owned media content consumption of target topics – essentially both on and off site indications.
If we want to be known as a premium brand that saves time and provides first class service, then we’d need to establish the current share of voice and search for our brand and those topics. Then continue to monitor our marketing efforts to increase positive mentions and affinity of our brand in connection with how we want to be known to the Jane customer segment.
Web analytics, SEO tracking and social media monitoring services will provide KPI reporting. Brought into a dashboard, these KPIs will be the pulse of our progress towards reaching and engaging with Jane.
Business Outcomes – By increasing the number of credible mentions of our brand as “the best answer” in the context of a premium solution across multiple channels and media types, our hypothesis is that the Jane customer segment will discover, consume and act our information, pulling themselves through most of the sales cycle.
Growth in overall premium brand affinity on social and industry media as well as leads, sales, revenue and customer acquisition through premium widget sales would all be viable business outcomes as a result of a successful “best answer” marketing program.
Optimize Performance – Using KPI and business outcome data, we can refine our messaging, channel participation, media outreach and offers to continuously improve the performance of our program. Whether it’s to improve reach, engagement or conversions – optimization is the core of any ongoing marketing program, especially one that is integrated across multiple channels and media types.
When you look beyond the standard sales cycle of Awareness, Interest, Consideration and Purchase you can find that your content marketing, SEO and social media efforts will bear even more productive fruit in the form of referrals and brand advocacy. A big part of effective optimization is about making it easy for your target audience to do what you want them to do. So make it easy for customers, prospects, the media and network influencers to find, consume and act on your content.
Be present where it matters. Be the best answer for whatever it is that your customers care about most, relevant to your brand’s solutions.
Hopefully this simplified view of an integrated effort across media types to “be the best answer” is helpful to you and will inspire you to create more meaningful customer experiences that increase revenue and grow your brand.
Are you implementing multichannel, integrated marketing programs? What obstacles or successes have you experienced?
Top image: Shutterstock
© Online Marketing Blog, 2013. | Integrated Marketing Simplified: Be the Best Answer | http://www.toprankblog.com
In Optimize, I include guidelines for doing a number of different audits to establish a basis for determining the gap between a company’s current situation and where they need to be in order to succeed.
One of those audits is a type that has gained a tremendous amount of popularity given the dramatic increase in attention and budget towards the area. Of course I’m talking about a Social Media Audit.
Why do an audit? If you don’t know where you’re starting from, a lot of time and resources can be wasted improving things that don’t need it and neglecting things that really need your attention.
Who should do an audit? Companies that are new to social media marketing, companies that have been unorganized and uncoordinated in their social media marketing, companies that have used an outside agency and are pulling social media inside (or vice versa), or companies that have matured in their social media marketing and need to jump ahead a few steps.
To start your own social media audit, here are some of the key things to consider:
Social Media Audit Process & Considerations:
- Inventory all social digital assets
- Where is the brand currently leveraging social?
- Who (staff: official and “cowboys”)
- What is current performance? Good and bad.
- What are competitors doing? Opportunities?
- Listening: brand, customers, prospects, employees, executives, competitors
Social Media Content & Activities to Audit:
- Content creation, curation, frequency, quality
- Social media policy – global, regional, departmental
- Technical (microformats, code, responsive)
- Inventory social profiles
- Networks participating, tombstone accounts
- Conversations and engagement
- Sentiment, brand, frequency, topics
- Advocates & dissenters (internal and external)
- Integration between departments – Marketing, PR, HR, Customer Service, Legal, Product
- Internal and operational social media/platform use
Of course, once you’ve collected and organized the data, it’s essential to create benchmarks for the key performance areas that you’ll be focusing on. Those areas of focus will depend on your goals. Most companies focus on social media for brand awareness, so goals tend to be marketing and PR oriented. But of course, that’s not the only reason for a brand to “be social” and measure social performance.
Ultimately, the results of a social media marketing audit should reconcile the difference between the current situation and where the brand social media efforts need to be. Just like the other online marketing audits companies will perform, a social media audit is not a “one and done” situation. They should be repeated periodically as part of being accountable for the social media investment.
Have you run a social media audit for your own company? What kinds of information and activities are you benchmarking? I’m curious if the kinds of things we’re focusing on are similar to our readers.
Early adopters of mobile technology in their digital marketing mix have been experiencing great results by providing convenient methods for customers and prospects to find, consume and act on brand information. Mobile commerce success is here too: According to IBM, 25.8% of total online sales for Thanksgiving, and 21.8% for Black Friday were via mobile.
As companies discover innovative uses of mobile technology for marketing and communications, they can help differentiate their services, reinforce corporate culture, and build long-term customer loyalty.
With growing demand as a content delivery and customer experience channel, mobile applications represent a substantial digital and content marketing opportunity for brands. Mobile is now 28% of all web traffic and the smart money is on those companies and organizations that can attract, engage and convert through the creative content opportunities mobile apps provide.
If there were ever a time to double down on mobile apps as a content marketing tactic, it would be now.
Adopting Mobile Apps as Part of Your Content Marketing Strategy
As the Black Friday stats above prove, online spending is expected to rise for the fourth straight holiday season. Retail trends and the latest research leads eMarketer to believe that 72 million people in the U.S. will make a purchase through a mobile device in 2013, a figure that will increase nearly 65%, to 119 million, in 2016.
Market research firm NPD predicts “tablet shipments will reach more than 240 million units worldwide in 2013,” compared to a projected 207 million laptops. This is three years ahead of NPD’s original predictions, so now would be a good time to integrate tablet apps into your customer service functions.
With over 1 million smart phones being activated every day and 1+ billion smart phones expected by year end, business owners everywhere are adopting mobile apps as part of their marketing strategy and customer engagement initiatives.
Increasing Engagement, Sales and Loyalty with Mobile Apps
Businesses of all sizes are using mobile apps for customer service, support, engagement and loyalty with
- In-app offers
- Social sharing options
- Promotions and event notifications
- Instant feedback mechanisms
- One-touch calling and geo-location
- Push notifications
- Interactivity and learning
Customer Service & Support
Mobile apps are hugely popular for customer service. According to ClickFox, 78% of users reported using mobile apps for banking (30%), travel (26%) and dining (16%). But not all businesses are tapping the full potential of mobile apps. Sixty percent (60%) of the respondents said they never use mobile apps to handle utilities but 77% would find a utility app useful. [Infographic]
Customer satisfaction and retention is the underlying goal of most businesses. A happy customer that buys repeatedly from you and refers others is invaluable. Paper punch cards and key chain rewards cards are a hassle any more, yet value conscious customers still want to be rewarded for their loyalty to your business.
Today’s mobile devices make it easy to step up with digital rewards programs. The newest apps not only reward customers, but also gather data about your shoppers’ purchases, habits and preferences. Here’s a great list from American Express OPENForum: 10 Cool Apps to Boost Customer Loyalty.
Not surprisingly, restaurant owners are supplementing their old loyalty-card programs with mobile options, such as Front Flip and Belly.
Apps are naturally built for ‘stickiness.’ One catalog retailer took mobile engagement to a more sophisticated level. They tested URL links in emails that drove users online against links that dropped consumers directly into its mobile app. The app links delivered a 6x increase in mobile engagement. Regularly using push notifications and social sharing will keep your app at the forefront of your customer’s minds, driving deeper engagement.Mobile App Pros:
- Provides a ready feedback mechanism, reducing customer abandonment and building trust
- Reward frequent customers with exclusive offers and badges for participation, increasing repeat visits and customers
- Improve the customer experience and sales by gathering invaluable data, such as frequency of customer interactions and length of time between customer visits, to get a more complete picture of your customer’s loyalty.
- Poor cross channel and platform integration diminishes customer loyalty and user experience
- Complexity may prevent customers from using the app to its full potential
- Creating a poor customer experience will ruin any potential for adoption. Over half will delete and forget a broken app, according to ClickFox.
“Mobile isn’t a platform, it’s a set of behaviors — don’t think about the devices, think about the context. Much mobile usage actually happens inside the home. It’s changing the behavior of how we consume content on the couch, not just on the train.” Craig Waller, Head of Content Operations, Pace
“Rethink your web experiences. Old approaches like giving people access to low-tech ‘tools’ on a website are not enough. We download apps like candy. Customizing content, taking advantage of location, and thinking about real-time opportunities are key.” Heather Meza, Head of the Digital Media Solutions Center, of Expertise, Cisco
“The reality is that mobile is often the first screen your audience is using to interact with your content. The key is to optimize, rather than develop a custom app. Ensure your content is readable on mobile devices, get rid of the too-small fonts, and include more visuals.” Amanda Maksymiw, Content Marketing Manager, Lattice Engines (A TopRank client)
“Mobile is no longer an emerging channel. Along with social media, it’s become an essential part of every digital marketer’s strategy: 2013 was, finally, the year of mobile.” MarketingProfsMobile App Examples:
This app automatically provides rewards and offers to customers simply for walking into your store. Businesses register online, use an Android tablet or mobile phone as a “base station,” download the Business App, and customize the rewards (“tokens”) for their customers. Once those customers download the app to their mobile devices, the LoyaltyBlocks system automatically recognizes them, punches their mobile punch-cards and sends them tailored rewards every time they come in the door.
Santa Visits Our House from waveSpawn
The application prompts users to take a photo of their house, Christmas tree and snack for Santa. Additionally, children’s names and postal code are entered to fully customize the experience. The app will then render a custom movie of Santa flying over the house, delivering presents under the tree, writing a custom letter, eating the snack and then flying away. It’s a magical way to capture Santa visiting your house and share the moment with children and grandchildren. $1.99 at iTunes
CatAcademy from Memrise
Memrise is an online learning platform that combines the best insights from the art and science of memory to provide extraordinarily effective, game-like learning experiences.
CatAcademy is not an app for people who are actively searching for language learning apps,” COO Ben Whately told TechCrunch recently. It’s targeted at language learning procrastinators; people who may have considered learning Spanish but always find themselves firing up a time-wasting app, like Bejeweled or Angry Birds.
“Our aim is to make learning a language genuinely accessible to everyone,” Whately said. “Language learning needs to compete with other forms of procrastination. It’s not enough to just be accurate and be effective and efficient; it actually needs to be captivating.”
We’re a scientific group, and data driven – but the data did drive us towards cats.
Best Practices for Creating Mobile Apps That Engage
Know your customers. Right now, retention is the most difficult problem facing mobile apps. Cultivating relationships starts with one interaction at a time. Including rating prompts and surveys allows you to easily connect with your customers to understand what needs to be improved over time.
Create deep linking functionality. When we open emails on our mobile devices, we want to be sent to the mobile version of the site. Use your marketing to drive people to the correct landing page with deep links, which extends all your digital marketing efforts.
Build for multiple platforms. While it’s challenging to design and build apps across platforms, platforms and operating systems will only continue to grow. In order to provide a consistent user experience, reconciling the unique native languages of each platform is imperative. Read more at NextWeb.
Test the application. If your app freezes or crashes, you won’t get a second chance with customers. The more you invest in making your app a quality product, the better your app will be and the more likely people will want to download it and use it and, even, pay for it.
Making a great app starts with your customers. If you build for them, learn from them, and make it easy for them to use it you will be making a better app than the majority of what’s available.
What do you think? Is there a mobile app in your future?
If you like this post and want a deep dive into other content marketing tactics, be sure to visit our index on the topic.
© Online Marketing Blog, 2013. | Mobile Content Marketing With Apps: Pros, Cons, Examples and Best Practices | http://www.toprankblog.com
This post marks number 3,401 on Online Marketing Blog. Did you know? December is our 10 year blog birthday month!
We’ve covered a variety of topics in depth over those thousands of posts, especially the integration of search, social media and content with marketing and public relations.
TopRank’s Online Marketing Blog has been a top ranked marketing blog on AdAge 150 from day one and is the only blog to have been named the #1 content marketing blog 3 times by Junta42 (Content Marketing Institute).
Reflecting back over the past year there have been more changes in the digital marketing industry than seems reasonable to track best practices on. To help with that, I thought it would be handy to have a list of our top social media and content marketing posts based on traffic, shares and engagement.Social Media Marketing
Social Media Predictions for 2013 – Everyone wants to know what’s next and this post offers my answers that were part of an eBook we developed for our client Dell, who is in the business of providing social media command center services and hardware. Top social media experts in the industry including Ann Handley, Michael Brito, Rohit Bhargava, Toby Bloomberg and more contributed to the eBook. Were the predictions right? You’ll have to check out the post and the eBook to find out.
Social Media Strategy: Where to Start & Why - Nicolette Beard tackled this topic which appears to be high in demand since there were so many page view of this post. Ironically, it didn’t come close on the top social shares posts. But then again, many business professionals who are social savvy aren’t looking to start, they’re looking to advance to the next level. Still, this post outlines essential considerations for starting a social media program – something a lot of those social savvy types wish they’d done to save time and resources.
Top 5 Social Media Questions Marketers Want Answered – Michael Stelzner at Social Media Examiner has been publishing a yearly report on social media marketing and in this year’s report, he outlined 5 core questions that survey respondents wanted answers to. I obliged and answered those questions in this post (including which social media tactics are most effective and how to measure social media ROI) The post had well over 1,000 social shares and many times that in page views.
Social Media & The Law – 11 Things You Need to Know Now - I was very happy this TopRank team-created post put together by Eliza Steely with contributions from Amie, Katie and Emily. This post was coverage of a Minneapolis/St. Paul Social Media Breakfast event that offered quite a few important insights about legal issues and social media that I don’t think a lot of companies are considering.
Social Media Hubs for Brands – Best Practices & 9 Examples - A trend I’ve noticed amongst brands that are maturing in the social media and content marketing is that they have so much social activity and content and no single place to find it all. Hence, the brand social media hub. These hubs take many forms from content curated amongst a brand’s own social media activities to that of their community. This post offers useful examples so you can see what other successful companies are doing to pull together their social streams in one hub.
Successful Facebook Marketing Examples, Tips & A Secret from Mari Smith - The name Mari Smith and Facebook Marketing are synonymous so it was without hesitation that I reached out to Mari to for her advice to be included in a series of social media thought leader interviews for our client Dell and their Tech Page One website. Mari delivers in this interview with several examples and best practices.Content Marketing
What is Content? Learn from 40+ Definitions - When researching a keynote presentation on the future of content marketing, I tapped our social network for insights and noticed the fundamental question about defining content itself was one that needed to be considered. This post is the result of an informal poll I took on Facebook, Twitter and Google+ asking: What is content? Answers fell into three groups: “Too ambiguous to define”, “Information and media things/objects you make”, and “Content are experiences and outcomes”. Check out the post for specific definitions from our community.
11 Examples of Killer B2B Content Marketing Campaigns Including ROI - Seriously, who doesn’t love a great case study? Luckily, the folks at the Content 2 Conversion B2B Marketing conference provided a great collection of examples showing strategy, tactics and ROI for each of 11 different content marketing programs. From SunGard attracting over 20 leads to Xerox being able to attribute $1.3 billion on pipeline revenue to their content marketing effort, there’s no question companies are doing this right and we can all learn from them.
B2B Content Marketing Tactics: Pros, Cons & Best Practices of Case Studies – Speaking for case studies, they are an excellent content marketing tactic themselves. As part of an ongoing series covering each of 30 different content marketing tactics, this post offers a structured format shared by each of the series including a definition, pros, cons, examples, industry thought leader quotes and best practices. If you’re doing great work, case studies are an excellent format to communicate how effective you are. This is true internally at companies, not just for agencies.
3 Essential Content Curation Best Practices to Boost Content Marketing Performance - Content curation is an essential part of any digital marketing mix. In fact, this post is an example of curated content (with original annotations of course). There’s a lot of buzz about content curation and this post outlines some of the most important best practices including: sources of news, types of content to curate and where to publish curated content. If curation isn’t part of your online marketing efforts, I’d highly recommend drilling down into it.
11 Blog & Social Content Marketing Tools I Use (Almost) Every Day - Miranda Miller (who is now an editor at ClickZ) gave us all a peek at some of the social media and content marketing tools she uses to plan, ideate, manage, promote and measure her social media content efforts. This post had over 1,300 social shares and multiples of that in page views.
10 Content Marketing Tools for Creation, Distribution and Analytics – I had the pleasure of introducing my pal Joe Chernov, who now works at HubSpot, as “content marketer of the world” oops, I mean “Content Marketer of the Year” at this year’s Content Marketing World conference. Joe shared a collection of tools he evaluated with the help of our mutual friend, Rebecca Lieb at Altimeter Group. I really liked the deck and turned it into a blog post for our readers to learn more about content marketing tools that y0u might not otherwise be exposed to.
There you go: 12 posts about social media and content marketing to wrap up your 2013. We’ll undoubtedly continue to cover changes and new best practices in the areas of social media and content marketing, but you’ll also see a lot more mobile, email and digital advertising coverage in the coming year as well.
Which topics would you like to see more of in 2014?
© Online Marketing Blog, 2013. | 12 Killer Social Media & Content Marketing Blog Posts from 2013 | http://www.toprankblog.com
Online Marketing News: Mastering StumbleUpon, Is Your Content Ethical?, Twitter’s New Design, Must See Mobile
StumbleUpon Marketing: How to Drive More Traffic to Your Content – In this podcast, Michael Stelzner interviews Nick Robinson, co-author of StumbleUpon for Dummies. Nick shares how StumbleUpon works and why it’s different than other platforms, how to discover shareable content and the type of content that works. Social Media Examiner
How to Use LinkedIn to Promote Your Professional Services – Build a routine, deepen your network, and share. These practices have worked for decades in helping professionals earn new clients and matters. Now this same process can be done online, on LinkedIn. It would be a shame to waste the opportunity. MarketingProfs
Ethical Content Curation: A 10-Step Checklist – Curation is nothing new, but many content curators are still unsure about what constitutes ethical content curation. Use this 10-step checklist as a guide. Content Marketing Institute
9 Ways the Pros Integrate Their Blog with Google+ to Dominate SERPs – Learn how to leverage the connection between your blog and the social network with the strongest social signal impact in search ranking, Google plus. Socialmouths
Twitter Now Lets More Advertisers Target TV Show Conversations – Twitter’s TV ad targeting product, launched earlier this year, lets television advertisers promote tweets to users who are referencing the shows in which their ads are appearing. Now TV conversation targeting opens this type of engagement up to those companies that aren’t running TV ads in the specific shows they want to run promoted tweets against. Search Engine Land
10+ Must-See Mobile Commerce Stats – [Infographic] Mobile devices have re-engergized email marketing and are driving new growth in eCommerce with the right marketing tactics. You’re no longer limited by how and when you engage with your customers, allowing companies to promote and close sales anytime, anywhere. GetElastic
The Banner Ad Isn’t Obsolete. It’s the Future – Say whaaat? The banner ad might seem like an artifact of the early Internet era that will inevitably die out. But its functionality is the key to the future of business. Inc.
Sneak Peek at Twitter’s New Design – The improvements seem to be on the design only, and really haven’t changed what a great tweet looks like. Here are a few screenshots of the new design compared to the current format. The changes are subtle, but most likely data-driven improvements perhaps to boost efficiency to please Twitter’s new public investor base. Social Media Today
10 Twitter Tools to Help Busy Entrepreneurs – Many people still struggle with finding the time to tweet regularly – especially busy entrepreneurs. Here are recommendations to help you take advantage of some of the most cutting-edge Twitter tools out there to make your time spent on the social platform as seamless and automated as possible while still maintaining a human touch. Shopify
Pandora Revs Up Revenue 50% On Mobile Ads – Online radio service Pandora reported a 50% gain in revenue in its fiscal third quarter, with mobile advertising breaking $100 million for the first time in the period ending Oct. 31. Who has considered advertising with them? MediaPost
14 Unique Types of Content Every Marketer Should Try – Here are some outstanding ideas for you to shake up your content balance. Get a leg up on your competitors with these Under-used content marketing types you should incorporate into your content creation strategy. Hubspot
Top 9 Blogging Communities That Can Drive Massive Traffic – Here is a list of top blogging communities where you can interact with like-minded bloggers, share each others’ post and build relationship with them and generate massive amounts of traffic. AddictedMe
5 Easy Tips to Increase Your Facebook Engagement Rate – Here are some tips that will help brands stay on message and not compromise the quality of the interactions. Business2Community
10 Surprising Social Media Statistics – Here are some statistics that may make you rethink how you’re approaching social media strategy for business. HuffingtonPost
Content Marketing for the Holidays – What does your marketing plan include this season – another boring sale? Here are a few ideas for flavoring your content with holiday cheer the right way! Social Media Today
2014 Trends Dominating eCommerce – [Infographic] The landscape is quickly changing. Thanks to good data, we have a clear read of what lies ahead in the web of eCommerce. Here’s a high level overview of what to tune into for successful operations in 2014! Visual.ly
Tired of social media? Why Not Have Google Tweet For You – Google tries patenting computer-generated, personalized social media reactions. The basics of the patent is that Google knows so much about you that it could generate personalized reactions on social media on your behalf. What do you think, creative or a bit Big Brother? ArsTechnica
12 Wonderful Examples of Immersive Online Storytelling – The best long form experiences on the web blend quality content, eye-catching design and useful functionality. Can you pick out the common elements that make this content sing? eConsultancy
Survey: 91 Percent Of Parents To Use Smartphones Black Friday Weekend – As the first winter snow blankets parts of the East Coast and Midwest, a blizzard of new Black Friday/Cyber Monday PR-driven survey data, predictions and “infographics” are hitting the wires and in boxes. Each of the involved studies offers slightly different figures and estimates of what will happen. Among those addressing mobile usage there’s a consensus: smartphones will be out in force. Marketing Land
E-commerce: 10 Case Studies to Help You Excel in Content Marketing, Social Media and Website Optimization – Customers relish in the convenience and ease of online shopping, but those on the other side of the screen know the process isn’t so effortless. Read on for insights from 10 case studies that you can use to aid your e-commerce marketing efforts. MarketingSherpaFrom the Online Community
From 3 Tools to Help You Find Influencers in Social, Digital Insights said, Great article Eliza, influencers add that seal of credibility to your business/brand. With the tools you have mentioned makes the process simpler and easier with effective results.
From Content Marketing With Press Releases: Pros, Cons, Examples & Best Practices, Susan Payton said, As a communications professional, I’ve been wringing my hands about the whole Google killing press releases thing, as it affects my business. But you reiterate what I already believed: press releases are one more breadcrumb trail back to a site. And I was happy to hear that journalists DO use them to find news.
John Trader said, Excellent, excellent post Nicolette. When Google recently announced that they were giving less credence to links that appear in news releases, I think a lot of PR pros saw this as a reason to give up on this medium when in fact news releases continue to have an important place in the PR tool belt. Your post gives some very concrete reasons why, and I love the examples of companies doing it right. Thanks so much for this great post!
From Beyond Content Marketing Basics: Optimize & Socialize Your Digital Marketing for 2014, Raghav Thakur said, Customer satisfaction is most important, no matter what, you will have to ask them what they want and tell them what will be your approach towards it.What’s Your Take?
Are press releases back on the front burner as a relevant part of your content marketing mix? Will 2014 be the year you go beyond content marketing basics?
Thanks for reading and have a great weekend!
Photo credit: Shutterstock
© Online Marketing Blog, 2013. | Online Marketing News: Mastering StumbleUpon, Is Your Content Ethical?, Twitter’s New Design, Must See Mobile | http://www.toprankblog.com