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From the famous KARL REXER ANNUAL DATA MINING SURVEY
–HIGHLIGHTS from the 2013 Data Miner Survey:
- SURVEY & PARTICIPANTS: 68-item survey conducted online in 2013. Participants: 1,259 analytic professionals from 75 countries. This is the 6th Data Miner Survey.
- FOCUS ON CRM: In the past few years, there has been an increase among data miners in the already substantial area of customer-focused analytics. Respondents are looking for a better understanding of customers and seeking to improve the customer experience. This can be seen in their goals, analyses, big data endeavors, and in the focus of their text mining.
- BIG DATA: Many in the field are talking about the phenomena of Big Data. There are clearly some areas in which the volume and sources of data have grown. However it is unclear how much Big Data has impacted the typical data miner. While data miners believe that the size of their datasets have increased over the past year, data from previous surveys indicate that the size of datasets have been fairly consistent over time.
- THE ASCENDANCE OF R: The proportion of data miners using R is rapidly growing, and since 2010, R has been the most-used data mining tool. While R is frequently used along with other tools, an increasing number of data miners also select R as their primary tool.
- CHALLENGES IN THE USE OF ANALYTICS: Data miners continue to report challenges at each level of the analytic process. Companies often are not using analytics to their fullest and have continuing issues in the areas of deployment and performance measurement.
- ENGAGEMENT & JOB SATISFACTION: The Data Miners in our survey are highly engaged with the analytic community: consuming and producing content, entering competitions and searching for education and growth within their jobs. All of these activities lead to high job satisfaction, which has been increasing over time.
- ANALYTIC SOFTWARE: Data miners are a diverse group who are looking for different things from their data mining tools. Ease-of-use and cost are two distinguishing dimensions. Software packages vary in their strengths and features. STATISTICA, KNIME, SAS JMP and IBM SPSS Modeler all receive high satisfaction ratings.
- OTHER FINDINGS include the labels analytic professionals use to describe themselves (Data Scientist is #1), the algorithms being used (regression, decision trees, and cluster analysis continue to be the triad of core algorithms), and computing environments (cloud computing is increasing).
I submitted a poster to User2013 that was accepted on Teaching R in India- but I could not attend since I was in Canada visiting family at that time
These were some of the experiences I wanted to talk about- but I think I will elaborate on them later
I founded the New Delhi R Users group almost a year ago. It now has 183 members, and we recently held our first Noida Chapter meeting ( Delhi is a huge area, with Noida and Gurgaon as two adjoining suburban hubs). The response was terrific many people attended.
The sessions were divided in two- for beginners and advanced users
This was the agenda
We invite you on the R learning session at Apsidata Solutions on 7th Dec 2013 from 2:30PM-5:00PM.
Our purpose is to cover up the basics of R and its current market and business scope.
We have divided the session in 2 parts-
(PART – I) Introduction and basics graphs of R (by Su from 2:30PM – 3:30PM)
· Basic Introduction
· Introduction of Statistical Analysis
· Installation of R
· What is Package and how to install and use it.
· Importing Data in R
· Hands-on inbuilt functions
Half an hour break for discussion and queries (from 3:30PM -4:00PM)
(PART – II) – What’s new in R and its market (by Ajay Ohri from 4:00PM – 5:00PM)
· Rattle-Data mining
· R-Studio Sever
These were the slides
Overall, we trying hard to develop the R ecosystem in a Microsoft ruled country
Last month, I attended the Email Design Conference in Boston. Along with the rare opportunity to meet other email geeks, this two day event offered valuable insight into industry trends and best practices, along with actionable takeaways backed by real-word examples. For all the marketers and designers who didn’t attend the Email Design Conference this year (but totally should next year!), here are some of the top takeaways.Consider Mobile First
This year marked the first time that mobile email client usage exceeded that of desktop or webmail. Since 2011, mobile email has experienced a 350% increase!
With users checking their email in all types of on-the-go situations, you may worry you've lost their complete attention. However, reading email on big screen implied a host of digital distractions, so the landscape is not so different.
Use mobile email to your advantage. Send mobile coupons, encourage mobile check-ins, launch your mobile app, and more. Most of all, surprise and delight your audience with a mobile-friendly experience that boasts clean, engaging copy.
Responsive techniques allow you to optimize your email experience across a wide range of devices. According to Justine Jordan from Litmus, users have become less tolerant of a bad mobile experience—80% of recipients will delete an email that looks bad on a mobile device, a 15% increase from last year.
With the adoption of responsive techniques, several speakers reported gains of about 20% to 25% in mobile click through rates.
Not sure where to start? Try stacking columns and navigation for a more vertical layout, and pushing buttons to 100% width. Above all, keep the user from having to pinch/zoom the screen, according to WeddingWire's Matt Byrd.
Build Trust with Video
Video offers a secret weapon in building customers' trust, claims Brendan Schwartz from Wistia. Talking human faces in video create an emotional impact that can dramatically boost engagement.
While you can embed video in email for iOS and Apple Mail customers, Brendan suggests simply including an image that links to a landing page. Not only does this technique reach everyone, but from a landing page, you can autoplay the video, track viewing activity, collect comments, offer download goodies, prompt the visitor to watch other content, and more.
Be Savvy with Social
During the live email optimization sessions, Justine Jordan from Campaign Monitor criticized the conventional rows of social media icons within email, specifically when accompanied by little to no text. She reasoned that recipients respond better when there are incentives for connecting on each social media platform.
What will your audience gain by following you on Twitter, Facebook, LinkedIn, etc.? Provide distinct and accurate reasons. If they can get breaking news and announcements by following you on Twitter, say so.
Test! Test! Test!
Following industry benchmarks may not be in your best interest. Every business differs in terms of audience, device usage and performance. Base your decisions on data and expertise.
New subscribers make the best test subjects since their behavior won't be influenced by previous decisions you've made.
Swapnil Jain from Twitter suggests simple tests such as re-ordering content, altering subject lines, and experimenting with social proof. Be sure to collect data over a long enough time period (at least a couple months) to reflect genuine trends.
As much as I take pride in having survived such deplorable living conditions, there’s no question that life with mobile devices nets out positively. For every complaint I hear about how impersonal everything seems with everyone’s faces buried in their phones all day, there are hundreds of examples of improved lifestyle due to mobile internet access.
In a macro sense, the best way to define mobile utility is to break down the device adoption trends and usage profiles. The greater the penetration and the greater the time spent directly correlates to how useful mobile internet access is to all of us.
The Multi-Platform Majority: The People and their Devices
The adoption of internet enabled mobile devices has skyrocketed over the past few years, reaching record heights every month with no sign of slowing down. Today, nearly 148 million Americans age 13 and older own smartphones and 72 million own tablets. Although their growth trajectories have been steep, there is still considerable room for growth in both markets before reaching a level of saturation.
Given the rapid increase in adoption of other web-enabled devices, we should perhaps not be surprised to see that the profile of internet usage has also changed dramatically. As we cross tab the mobile device population with the population of desktop internet users, we recognize that an important milestone has recently been reached: more than half of total U.S. digital population now use multiple devices to access the web.
Clearly a tipping point has been reached and the future will only look more “multi-platform” than it is today. Before long, multi-platform users will evolve from being a simple majority to a dominant majority, while an increasing percentage of consumers will access the web from all three leading digital media platforms. This has enormous implications for how content companies orchestrate their strategies to maximize engagement and optimize the consumer experience. It is also changing the way that marketers must approach their ad campaigns and how they think about reaching the right audiences in the right context at the right time.
Apps, Not Mobile Web, Driving the Multi-Platform Majority
Mobile internet usage started out on web browsers, which if you remember was terribly inconvenient during the early era of smartphones. The processing power and speed was not ready for primetime, websites were not optimized for the mobile experience, and for most of us our fingers were too big (and our vision too weak) to get anything done efficiently.
Along came the iPhone in 2007 and this experience began to change as apps became the primary means for accessing web-based content. Today, 85% of overall total time spent on mobile devices takes place within apps, a clear sign that this inherently optimized experience is the preferred pathway to mobile content. Perhaps not surprisingly, a higher percentage of time spent on smartphones comes from apps (89%) than on tablets (80%). Tablets, of course, offer a larger screen which still renders non-mobile optimized web pages legible to the average human eye.
Making the Most of Mobile
As mobile carves out an ever-increasing piece of the digital pie, it’s never been more critical for marketers to understand and align with the direction of consumer behavior. The average web user today accesses the internet on multiple platforms and has different value drivers for each platform and access method. Apps are the primary gateway to the mobile internet, so content providers must ensure they’ve not only invested the resources to provide a seamless user experience but also that they’ve effectively marketed the apps to consumers. If consumers don’t make room for your app on their devices, your ability to engage with them on mobile platforms will be significantly limited.
The multi-platform majority has arrived. Are you ready?
Credit- Wikipedia and Google Plus Maths Community
The road to Carnegie Hall
Illusion- Each of the dots are actually moving in straight line -Also used for Christmas Lights
Sine and Cosine
Tesseracts (not from Asgard)
Pythagoras Theorem- Greek Math
Simple Way to Teach Pi
Monte Carlo to Estimate Pi
In some ways, marketing hasn’t changed at all. It’s still about knowing consumers and connecting your company’s value to that audience in order to create customers.
In other ways, marketing has changed completely. A “day in the life” of marketers past might have been like Madmen, driven mainly by artists and creative types. In those bygone days, you might have evoked with great creativity in an ad how your customer would feel if they held that cigarette in their hand or offered that drink to the hottie across the bar.
Compare that to a “day in the life” of today’s marketer. While still as creative and artistic as ever, modern marketers are also like imagineers automating their creation with the most cutting edge data science and software technology in the background.
Here is a snapshot of what the day of a marketing imagineer might look like.
1. Your day might begin by readying a new microsite to support a promotional campaign you want to test. But, if it took weeks to develop your site you’d never do it. So …
- Rather than talking to IT you might use your omni-channel commerce platform or web content management system to generate the microsite by copying and customizing existing sites and content.
- Instead of leaving visitors to a “one size fits all” experience on your new site, you might deploy automated self-learning recommendations for additional content each visitor is also likely to be interested in reading based on the behavior of others like them. Or, you might recommend additional products others like them found interesting.
2. If you are in eCommerce, you are now considering the right prices to offer your digital target segments in order to increase profits, not just revenue. To calculate the right answer, you turn to your pricing, promotion, and product mix software solution rather than pulling a number out of thin air.
3. Since the spray and pray days of marketing are over, you now need to capture the moments when your customers exhibit behavior that qualifies them for these discounts. And, of course, this needs to be automatic. So, you configure yourreal time digital marketing system to extend the discount codes to site visitors while they are on the site and via retargeting emails after visitors have dropped off.
4. Sometimes discount codes don’t work like they should. Rather than shrugging and accepting that as unavoidable, you’d like to be the first to find out when customers struggle. So you configure your customer experience management systemto alert you instantly when there is a spike of promo codes that aren’t going through. Using replay, you put yourself in the shoes of the customer, see what they saw, and identify and remedy the issues.
5. But, by now those customers have dropped off the site and are probably pretty annoyed. How to win them back? You connect the list from your customer experience management system into your cross-channel marketing application. You send them an email with an offer to help. Or, you let the CRM system prompt call center agents to offer help proactively when these customers call in.
6. Since nobody is perfect, you are always measuring and experimenting to see where you can improve your marketing performance. Yet, this isn’t your grandmother’s marketing reporting either. Today, statistical marketing attribution algorithms automatically tease out which marketing touch points deserve credit for truly creating incremental revenue when customers are touched by multiple campaigns in the run up to a transaction or purchase.
All that data, science, and business machinery is humming intact in the background so that you can imagineer a great customer experience and your customers can go about hunting for discounts and have fun browsing.
In the IBM Enterprise Marketing Management product team, our job is to make yours easier. For example, we just released an update to our digital marketing, customer experience management, and pricing management SaaS solutions. The new capabilities are some of the enabling capabilities in the “day of the marketer” above. See the release launch page for all the new capabilities enabling our users to engage their customers with one voice.
To hear from a real marketer that is setting the pace and outperforming their peers, tune in on October 24 when Ewald Hoppen from wehkamp.nl explains how his team uses cutting-edge technology as well as innovative marketing techniques. Their results speak for themselves, e.g. a 273% higher ratio of sales per email sent, a 63% lower email opt-out rate, and a 15x increase in ROI for their display ads.
Note: This was cross-posted from the original on the IBM.com Smarter Commerce blog.