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- Facebook Page Insights- Cool Viz- Blue Line Graphs
- WordPress prefers bar plots and spatial analysis (if only minimal)
- Google Activity Dashboard prefers Tufte (?) . No it just shows fonts, and even a (gasp) pie chart.
- Scribd prefers —yes tables and line graphs rule
- Slideshare Stats are a pro feature (!) . Free features are a table– sigh
- LinkedIn – was a pioneer but now
- Linkedin Groups viz
- Quora Stats – hmm
- My Anti Virus still likes doughnuts
- OFFICIAL Twitter Analytics
- Google Analytics – a synonym for data vizualization on the web has Napolean March Chart ambitions but fails to simplify beyond the simple and fails totally at the complex .
- That’s a pie chart, bitches!
- There is no data that can be displayed in a pie chart, that cannot be displayed BETTER in some other type of chart.” John Tukey
Google compute is priced like a Taxi- 10 minutes and then in blocks of 1 minute .
The web page is clear and simple and does not confuse
Google Compute Engine Pricing is more honest in its GA
Microsoft dazzles but hides pricing between layers of pages, while Amazon does it with dropdowns and contact us baits. IBM is impossible to get an upfront honest price from and I am still trying to figure out Oracle Cloud
Hopefully GCE uptime will be better than Gmail Uptime!!!
All machine types are charged a minimum of 10 minutes. For example, if you run your instance for 2 minutes, you will be billed for 10 minutes of usage. After 10 minutes, instances are charged in 1 minute increments, rounded up to the nearest minute. For example, an instance that lives for 11.25 minutes will be charged for 12 minutes of usage.
If you would like to discuss pricing for long-term commitments, please contact salesMachine Type Pricing Standard Instance type Virtual Cores Memory Price (US$)/Hour
(US hosted) Price (US$)/Hour
(Europe hosted) n1-standard-1 1 3.75GB * $0.104 $0.114 n1-standard-2 2 7.5GB $0.207 $0.228 n1-standard-4 4 15GB * $0.415 $0.456 n1-standard-8 8 30GB $0.829 $0.912 n1-standard-16 16 60GB $1.659 $1.825 High Memory
Machines for tasks that require more memory relative to virtual coresInstance type Virtual Cores Memory Price (US$)/Hour
(US hosted) Price (US$)/Hour
(Europe hosted) n1-highmem-2 2 13GB $0.244 $0.275 n1-highmem-4 4 26GB $0.488 $0.549 n1-highmem-8 8 52GB $0.975 $1.098 n1-highmem-16 16 104GB $1.951 $2.196 High CPU
Machines for tasks that require more virtual cores relative to memoryInstance type Virtual Cores Memory Price (US$)/Hour
(US hosted) Price (US$)/Hour
(Europe hosted) n1-highcpu-2 2 1.80GB $0.131 $0.146 n1-highcpu-4 4 3.60GB $0.261 $0.292 n1-highcpu-8 8 7.20GB $0.522 $0.584 n1-highcpu-16 16 14.40GB $1.044 $1.167 Shared Core
Machines for tasks that don’t require a lot of resources but do have to remain online for long periods of time.Instance type Virtual Cores Memory Price (US$)/Hour
(US hosted) Price (US$)/Hour
(Europe hosted) f1-micro 1 0.60GB $0.019 $0.021 g1-small 1 1.70GB $0.054 $0.059 Network Pricing Ingress Free Egress to the same Zone. Free Egress to a different Cloud service within the same Region. Free Egress to a different Zone in the same Region (per GB) $0.01 Egress to a different Region within the US $0.01 *** Inter-continental Egress At Internet Egress Rate Internet Egress (Americas/EMEA destination) per GB 0-1 TB in a month $0.12 1-10 TB $0.11 10+ TB $0.08 Internet Egress (APAC destination) per GB 0-1 TB in a month $0.21 1-10 TB $0.18 10+ TB $0.15 Persistent Disk Pricing Provisioned space $0.04 GB / month Snapshot storage $0.125 GB / month IO operations No additional charge Image Storage Image storage $0.085 GB / month IP Address Pricing Static IP address (assigned but unused) $0.01 / hour Static IP address (assigned and in use) Free Ephemeral IP address (attached to instance) Free
Pricing is per instance-hour consumed for each instance, from the time an instance is launched until it is terminated or stopped. Each partial instance-hour consumed will be billed as a full hour.On-Demand Instance Prices Region:US East (N. Virginia)US West (Oregon)US West (Northern California)EU (Ireland)Asia Pacific (Singapore)Asia Pacific (Tokyo)Asia Pacific (Sydney)South America (Sao Paulo) $ US Dollar Linux/UNIX Usage General Purpose – Current Generation m3.xlarge $0.450 per Hour m3.2xlarge $0.900 per Hour General Purpose – Previous Generation m1.small $0.060 per Hour m1.medium $0.120 per Hour m1.large $0.240 per Hour m1.xlarge $0.480 per Hour Compute Optimized – Current Generation c3.large $0.150 per Hour c3.xlarge $0.300 per Hour c3.2xlarge $0.600 per Hour c3.4xlarge $1.200 per Hour c3.8xlarge $2.400 per Hour Compute Optimized – Previous Generation c1.medium $0.145 per Hour c1.xlarge $0.580 per Hour cc2.8xlarge $2.400 per Hour GPU Instances – Current Generation g2.2xlarge $0.650 per Hour GPU Instances – Previous Generation cg1.4xlarge $2.100 per Hour Memory Optimized – Current Generation m2.xlarge $0.410 per Hour m2.2xlarge $0.820 per Hour m2.4xlarge $1.640 per Hour cr1.8xlarge $3.500 per Hour Storage Optimized – Current Generation hi1.4xlarge $3.100 per Hour hs1.8xlarge $4.600 per Hour Micro Instances t1.micro $0.020 per Hour
Pricing is per instance-hour consumed for each instance, from the time an instance is launched until it is terminated or stopped. Each partial instance-hour consumed will be billed as a full hour.Reserved Instances
Reserved Instances give you the option to make a low, one-time payment for each instance you want to reserve and in turn receive a significant discount on the hourly charge for that instance. There are three Reserved Instance types (Light, Medium, and Heavy Utilization Reserved Instances) that enable you to balance the amount you pay upfront with your effective hourly price.
The following tables display the Reserved Instance Prices available directly from AWS. In addition to Reserved Instances for Linux/UNIX and Windows operating systems specified below, we also offer Reserved Instances forAmazon EC2 running SUSE Linux Enterprise Server, Amazon EC2 running Red Hat Enterprise Linux, and Amazon EC2 running Microsoft SQL Server. Dedicated Reserved Instances are also available.
Reserved Instances can be purchased directly from AWS for 1 or 3 year terms. Using the Reserved Instance Marketplace, you have the flexibility to purchase Reserved Instances from AWS Reserved Instance Marketplace Sellers for terms ranging between 1 month to 36 months (depending on available selection). In either case, the one-time fee per instance is non-refundable. If your needs change, you can also request to move your Reserved Instance to another Availability Zone within the same region, change its Network Platform, or, for Linux/UNIX and Windows RIs, modify the instance type of your reservation to another type in the same instance family at no additional cost.
Light and Medium Utilization Reserved Instances also are billed by the instance-hour for the time that instances are in a running state; if you do not run the instance in an hour, there is zero usage charge. Partial instance-hours consumed are billed as full hours. Heavy Utilization Reserved Instances are billed for every hour during the entire Reserved Instance term (which means you’re charged the hourly fee regardless of whether any usage has occurred during an hour).
If Microsoft or Red Hat chooses to increase the license fees that it charges for Windows or Red Hat Enterprise Linux, we may correspondingly increase the per-hour usage rate for previously purchased Reserved Instances with Windows or Red Hat Enterprise Linux. The initial one-time payment for a Reserved Instance will be unaffected in this situation. Any such changes for Windows would be made between Dec 1 – Jan 31, and with at least 30 days’ notice. Any such changes for Red Hat Enterprise Linux would be made at least 30 days’ notice. If the per-hour usage rate does increase, you may continue to use your Reserved Instance with Windows or Red Hat Enterprise Linux with the new per-hour usage rate, convert your Reserved Instance with Windows or Red Hat Enterprise Linux to a Reserved Instance with Linux/UNIX, or request a pro rata refund of the upfront fee you paid for the Reserved Instance with Windows or Red Hat Enterprise Linux.
Reserved Instances are available for Linux/UNIX, Windows, Red Hat Enterprise Linux, and SUSE Linux Enterprise operating systems. You can also optionally reserve instances in Amazon VPC at the same prices as shown above.Click here to learn more about Reserved Instances.Reserved Instance Volume Discounts
When you have purchased a sufficient number of Reserved Instances in an AWS Region, you will automatically receive discounts on your upfront fees and usage fees for future purchases of Reserved Instances in that AWS Region. Reserved Instance Tiers are determined based on the total list price (non-discounted price) of upfront fees for the active Reserved Instances you have per AWS Region. It is important to note that Reserved Instance Tiers do not apply to Reserved Instances purchased from the Reserved Instance Marketplace. A complete list of the Reserved Instance Tiers is shown below:Reserved Instance Volume Discounts
Total Reserved Instances
Hourly Discount Less than $250,000 0% 0% $250,000 to $2,000,000 10% 10% $2,000,000 to $5,000,000 20% 20% More than $5,000,000 Contact Us Contact Us
Pay as You Go plan Starting at $500/month PURCHASE Purchase plans
* Comparisons based on the pay-as-you-go plan.Monthly
- $500 TO $14,999
- $15,000 TO $39,999
- $40,000 AND ABOVE
- discount *
- discount *
- discount *
- discount *
The following monthly usage quotas are applied. If you need more than these limits, please contact customer service at any time so that we can understand your needs and adjust these limits appropriately.
Cloud Services and Virtual Machines
The standard quota is 20 concurrent Standard Small (A1) compute instances or an equivalent number of other types or sizes of compute instances as determined by using the compute instance quota conversion table below.1 COMPUTE INSTANCE IN THE FOLLOWING NUMBER OF EQUIVALENT STANDARD SMALL (A1) INSTANCES Extra Small (A0) 1 Small (A1) 1 Medium (A2) 2 Large (A3) or A6 4 Extra Large (A4) or A7 8
- 5 concurrent storage accounts
- 150,000 objects
$249 / MonthBuy Now- S1
Oracle WebLogic Server 1
RAM for Java Heap 2
File Storage 3
Data Transfer 4
$499 / MonthBuy Now- S2
Oracle WebLogic Servers 1
RAM for Java Heap 2
File Storage 3
Data Transfer 4
$1,499 / MonthBuy Now- S4
Oracle WebLogic Servers 1
RAM for Java Heap 2
File Storage 3
Data Transfer 4
This data is available through comScore’s recently launched Ad Metrix service in India, a competitive intelligence tool that allows agencies, advertisers & publishers to quantify and evaluate the overall display advertising landscape. This infographic showcasing India’s Online Display Ad Landscape provides some great data points and insights.
- More than 3900 advertisers ran online ad campaign campaigns in Sep 2013
- On an average, each online Indian was exposed to more than 395 ads in the last month
- Social Media and Portals continue to get the highest ad impressions
To learn more about comScore Ad Metrix, contact us today.
Embed on your site
<p><a href=”http://www.comscore.com/india-online-display-ad-landscape”>India’s Online Display Ad Landscape</a></p>
<a href=”http://www.comscore.com/india-online-display-ad-landscape ”><img src="http://www.comscore.com/content/download/22925/1150151/file/Indias-Online-Display-Ad-Landscape-767x8189.jpg" alt=”India’s Online Display Ad Landscape” width=”767″ /></a>
Ajay- Congrats for making on the first page of hacker news with R-Fiddle .What were your motivations for making http://www.r-fiddle.org/.
Jonathan- Thank you. I must admit it was very exciting to be mentioned on Hacker News, since a lot of people were exposed to the R-fiddle project immediately. In addition, it was a first good test on how our servers would perform!
The motivation for building R-fiddle was simple; our CTO Dieter frequently uses the popular sitehttp://jsfiddle.net/ to prototype webpages, and to share his coding ideas with us. We were looking for something similar for R but it turned out a website allowing you to quickly write, run and share R-code right inside your browser didn’t exist yet. Since we were convinced a fiddle like tool for R would be useful, we just started building it. Based on the positive reactions and the fast adoption of R-fiddle, I think we were right. That being said, this is a first version of R-fiddle, and we’ll definitely improve it over the coming months. Check out our blog for updates. (http://blog.datamind.org/)
Jonathan- When we started working on the www.datamind.org platform, we did an online survey to find out whether there would be interest in an interactive learning platform for R and statistics. Although the survey was not on this topic, one of the most striking findings was that a large percentage of R users apparently is frustrated about the documentation of R and its packages. This is interesting since it not only frustrates current users, but it also increases the barrier to entry for new R users and hence puts a brake on the growth and adoption of R as a language. It is mainly for the latter reason we started building Rdocumentation. The whole focus is on usability and letting all users contribute to make the documentation stronger. By the end of next week, we’ll launch a new version of Rdocumentation, that introduces advanced search functionality for all R functions, shows the popularity of R packages and much more. So make sure to www.Rdocumentation.org for updates!
Jonathan- The response to the beta version of DataMind has been great, thousands of learners signed up and took the demo course. We are talking to some of the leading companies in the space and some very well-known professors to develop courses together. It is too soon to disclose details, but we will put regular updates on www.datamind.org! Corporates interested in what we do should definitely get in contact with Martijn@datamind.org.
Ajay- Would it be accurate to call http://www.r-fiddle.org/#/ a browser based GUI for R on the cloud . What enhancements can be we expect in the future?
Jonathan- R-fiddle is indeed a browser based GUI for R on the cloud. We have a lot of ideas to improve and extend it. Some of the ideas are: the ability for users to concurrently make changes to a fiddle (Google-docs-style), support for loading data sets, github integration, better security management, lists of popular fiddles or fiddles from popular people, etc. However, the strong point about R-fiddle is that it is really simple and there is absolutely no friction to start using it. In that respect, we want to differentiate R-fiddle from more advanced solutions such as StatAce or Rstudio Server, which focus on more advanced R users or R usage.
Ajay- You described your architecture for datamind.org at http://blog.datamind.org/ which is very open and transparent of you. What is the architecture for http://www.r-fiddle.org/#/ and what is it based out of?
Ajay- http://www.datamind.org/#/dashboard describes course creation . How many courses are in the pipeline and how many users and corporate training clients do you foresee in the next 12 months
Jonathan- Since we launched DataMind, we were inundated by requests from teachers and industry experts eager to contribute their own coursework on the site. But up until last week, it was only possible to take courses instead of creating them yourself. We decided to change this since we do not want to be solely a content company, but also a platform for others to create courses.
Furthermore, by expanding DataMind with a content creation tool, we go beyond our naturally limited in-house ability to create courses. Now DataMind is ready to become a full on ecosystem to facilitate education between our users.
Ajay- Are you self funded- any funding constraints based on being based in Europe?
Jonathan- We are a Belgian company, founded in November of this 2013 by Dieter De Mesmaeker, Martijn Theuwissen and myself. However, the DataMind team travelled to Santagio (Chile) last week to participate in the Start-up Chile incubator for the next 6 months (which offers $40k in equity-free funding and mentoring). Here in Santiago, a fourth team member Bram Jans joined us. Furthermore, we have raised $135k seed capital from the iMinds incubator in Belgium to market and further develop the technology. Next summer, we’d like to raise more capital to be able to execute faster on our strategy towards monetization. Tech savvy investors with an interest/network in the statistics and data science area, or in online education, can always send a mail to Jonathan@datamind.org to discuss potential collaboration.
Ajay- What do you think of R in the cloud for teaching ( http://blog.datamind.org/2013/07/23/how-to-run-r-in-the-cloud-for-teaching/)
Jonathan- We are convinced that cloud solutions are the future of teaching and learning in general. The main problem with the first wave of online education solutions (such as Coursera, EdX, Udacity, etc.) is that they “only” make a copy of the classroom online instead of leveraging technology to create a more engaging and efficient learning experience and interface. Therefore, I don’t think the future is in generic learning solutions. Learning interfaces will differ from domain to domain. Good examples are:Duolingo.com to learn languages, or Codeschool.com to learn web development. We are on a mission to build the best learning solutions for statistics and data science.
Ajay- What are some of the other ways we can help make R more popular on the cloud?
Jonathan- I really like the vision behind StatAce.com, and I think something like it will definitely increase further adoption of R. It is somewhat surprising that Rstudio is not offering something like that, but my assumption is they are working on it. That being said, what would be really cool is a very easy-to-use graphical user interface with R under the hood. Whether you like it or not, R has quite a steep learning curve for most people, and allowing them to analyze data with R through a graphical user interface on the web as a first step, could start the adoption of R in less technical areas.
Ajay- Any plans to make R (CRAN or Github) packages to help with these solutions?
Jonathan- We’ll put a first version of the very simple Rdocumentation R package on CRAN soon. This would allow people to integrate Rdocumentation in their standard R work-flow (See an early draft version on Github: https://github.com/jonathancornelissen/Rdocumentation_package)
For DataMind, we are working on an R package as well to make the creation of interactive courses easier: https://github.com/jonathancornelissen/datamind. A part of this R package is actually just a wrapper around the great Slidify package (http://slidify.org/).
Ajay- Describe your work life balance at a tech startup?
You can also connect with Dr Jonathan here http://www.linkedin.com/pub/jonathan-cornelissen/4/22/426
(Standard Blogger Disclosure- they also support Decisionstats.com in case you didnt notice the banner ad)
According to the National Retail Federation, the holiday season can represent 20% to 40% of annual sales for some retailers. Couple this with email’s impressive ROI ($40 for every $1 spent, to be exact) and you can see why promotional emails boom this time of year. Retailers rally for consumer attention with specialized gift guides, decorating tips, coupons, deals, mobile apps, and more. How do you cut through all the clutter? Check out these helpful tips for the 2013 holiday season.1. Prioritize Your Mobile Email Strategy
Half of all emails are now read on mobile devices. As consumers travel or simply remain on-the-go this holiday season, I expect this number only to rise. Improve the experience for your mobile list members by sporting larger text and buttons, as well as a mobile friendly layout. If you don’t have a responsive design or one based on media queries, use a simple single column layout. Not convinced? Consider that 75% of consumers are 'highly likely' to delete an email that doesn’t render correctly on their mobile device. On the flip side, consumers are far more likely to click and complete transactions on a mobile device when it does render correctly.
2. Send Email Gift Guides To Boost Transactions
According to Experian, gift guide emails experience 48% higher transaction rates than those of normal promotional mailings. That's huge! Consider sending emails that help your list members select gifts for each person on their list. Base your gift suggestions on factors like the customer's budget, their relationship to the recipient, the recipient's preferences, and more. You can also link to additional gifting resources, such as short videos or landing pages with gift suggestions.
While not holiday-specific, the following image showcases a very creative email gift guide from CB2. The flow chart keeps people scrolling throughout the entire email until they land on the recommended gift. Click the image to view the entire email.
3. Decorate Your Emails Like You Decorate Your Store
Let your list members know that holiday shopping has begun. Like store decorations, these visual cues should be tasteful and not tied to any one denomination. Switching up your color palette is often sufficient. However, if you want to add more flair, try neutral images, such as snowflakes, gift boxes, or evergreen. Need inspiration? Browse through past holiday promotions you’ve received. You might be surprised at all the accents that retailers use to suggest gifting.
Check out the following festive email from Ebay. The simple additions of snowflakes and the color green are enough to suggest holiday gifting. Click the image to view the entire email.
4. Plan For an Aggressive Holiday Schedule
Last year, there were 29 days between Thanksgiving and Christmas; this year, a mere 23. Not surprisingly, some retailers have already announced they'll be starting Black Friday on Thanksgiving this year. Whether or not you're going to jump the gun, consider sending an email after turkey dinner to entice those Black Friday shoppers. Then, on Black Friday itself, send mobile-centric emails to catch shoppers on the go.
Keep in mind that Cyber Monday is in December for the first time since 2008, and like previous years, promises to yield the highest revenue of any other calendar day. After Cyber Monday, send abandoned cart emails to maximize your profits. Then, keep your list members aware of the last sleigh day (last day to order online for Christmas delivery) and don't forget your after Christmas sale too!
5. Carefully Increase Your Sending Frequency
If you plan on sending more email during holiday months, consider offering a “seasonal” unsubscribe to remove people from those additional mailings. Otherwise, you’ll risk overwhelming your list members and ultimately push them to unsubscribe altogether. They might even flag your messages as spam which could permanently cramp your sender reputation. Bottom line: set expectations for frequency and always allow your list members to opt out.
In some ways, marketing hasn’t changed at all. It’s still about knowing consumers and connecting your company’s value to that audience in order to create customers.
In other ways, marketing has changed completely. A “day in the life” of marketers past might have been like Madmen, driven mainly by artists and creative types. In those bygone days, you might have evoked with great creativity in an ad how your customer would feel if they held that cigarette in their hand or offered that drink to the hottie across the bar.
Compare that to a “day in the life” of today’s marketer. While still as creative and artistic as ever, modern marketers are also like imagineers automating their creation with the most cutting edge data science and software technology in the background.
Here is a snapshot of what the day of a marketing imagineer might look like.
1. Your day might begin by readying a new microsite to support a promotional campaign you want to test. But, if it took weeks to develop your site you’d never do it. So …
- Rather than talking to IT you might use your omni-channel commerce platform or web content management system to generate the microsite by copying and customizing existing sites and content.
- Instead of leaving visitors to a “one size fits all” experience on your new site, you might deploy automated self-learning recommendations for additional content each visitor is also likely to be interested in reading based on the behavior of others like them. Or, you might recommend additional products others like them found interesting.
2. If you are in eCommerce, you are now considering the right prices to offer your digital target segments in order to increase profits, not just revenue. To calculate the right answer, you turn to your pricing, promotion, and product mix software solution rather than pulling a number out of thin air.
3. Since the spray and pray days of marketing are over, you now need to capture the moments when your customers exhibit behavior that qualifies them for these discounts. And, of course, this needs to be automatic. So, you configure yourreal time digital marketing system to extend the discount codes to site visitors while they are on the site and via retargeting emails after visitors have dropped off.
4. Sometimes discount codes don’t work like they should. Rather than shrugging and accepting that as unavoidable, you’d like to be the first to find out when customers struggle. So you configure your customer experience management systemto alert you instantly when there is a spike of promo codes that aren’t going through. Using replay, you put yourself in the shoes of the customer, see what they saw, and identify and remedy the issues.
5. But, by now those customers have dropped off the site and are probably pretty annoyed. How to win them back? You connect the list from your customer experience management system into your cross-channel marketing application. You send them an email with an offer to help. Or, you let the CRM system prompt call center agents to offer help proactively when these customers call in.
6. Since nobody is perfect, you are always measuring and experimenting to see where you can improve your marketing performance. Yet, this isn’t your grandmother’s marketing reporting either. Today, statistical marketing attribution algorithms automatically tease out which marketing touch points deserve credit for truly creating incremental revenue when customers are touched by multiple campaigns in the run up to a transaction or purchase.
All that data, science, and business machinery is humming intact in the background so that you can imagineer a great customer experience and your customers can go about hunting for discounts and have fun browsing.
In the IBM Enterprise Marketing Management product team, our job is to make yours easier. For example, we just released an update to our digital marketing, customer experience management, and pricing management SaaS solutions. The new capabilities are some of the enabling capabilities in the “day of the marketer” above. See the release launch page for all the new capabilities enabling our users to engage their customers with one voice.
To hear from a real marketer that is setting the pace and outperforming their peers, tune in on October 24 when Ewald Hoppen from wehkamp.nl explains how his team uses cutting-edge technology as well as innovative marketing techniques. Their results speak for themselves, e.g. a 273% higher ratio of sales per email sent, a 63% lower email opt-out rate, and a 15x increase in ROI for their display ads.
Note: This was cross-posted from the original on the IBM.com Smarter Commerce blog.